Lecturer(s)
|
-
Pavelka Jiří, prof. PhDr. CSc.
|
Course content
|
media system; - specifics of the Czech media landscape; - media legislation of the Czech Republic; - press law; - broadcasting law, public service media; - intelligence agencies; - media market, media ownership in the Czech Republic; - news and journalistic genres and their use in the Ministry of Culture; - broadcast media formats. Music and film genres and their use in MK; - introduction to media planning, basic concepts I .; - introduction to media planning, basic concepts II .; - summary and feedback to the course.
|
Learning activities and teaching methods
|
Methods for working with texts (Textbook, book)
- Participation in classes
- 13 hours per semester
- Home preparation for classes
- 47 hours per semester
|
prerequisite |
---|
Knowledge |
---|
The basic foreknowledge about social sciences. |
The basic foreknowledge about social sciences. |
learning outcomes |
---|
knowledge of the media environment |
knowledge of the media environment |
knowledge of media communication issues |
knowledge of media communication issues |
knowledge of the issue of artistic communication |
knowledge of the issue of artistic communication |
knowledge of media research issues |
knowledge of media research issues |
knowledge of the connection between art, media and science |
knowledge of the connection between art, media and science |
Skills |
---|
explain the specifics of the Czech media environment |
explain the specifics of the Czech media environment |
explain the specifics of different types of media communication |
explain the specifics of different types of media communication |
explain the connection between artistic and media communication |
explain the connection between artistic and media communication |
propose different types of media research |
propose different types of media research |
propose methods of connecting artistic and media communication |
propose methods of connecting artistic and media communication |
teaching methods |
---|
Knowledge |
---|
Methods for working with texts (Textbook, book) |
Methods for working with texts (Textbook, book) |
Lecturing |
Lecturing |
Dialogic (Discussion, conversation, brainstorming) |
Dialogic (Discussion, conversation, brainstorming) |
Skills |
---|
Dialogic (Discussion, conversation, brainstorming) |
Dialogic (Discussion, conversation, brainstorming) |
assessment methods |
---|
Knowledge |
---|
Analysis of the student's performance |
Analysis of the student's performance |
Recommended literature
|
-
Hallin,D.C.- Mancini,P. Systémy médií v postmoderním světě. Praha : Portál, 2008. ISBN 978-80-7367-377-2.
-
Chandler, Daniel, Munday, Rod. A dictionary of media and communication. Oxford, 2020. ISBN 978-0-19-884183-8.
-
Jakubowicz, Karol. Nová ekologie médií: konvergence a mediomorfóza. Zlín: VeRBuM, 2013. ISBN 978-80-87500-38-5.
-
Jirák, J., Kopplová, B. Média a společnost. Portál, 2003.
-
MCQUAIL, D. Úvod do teorie masové komunikace. Praha: Portál, 2002.
-
Reifová, I. a kol. Slovník mediální komunikace. Praha: Portáli, 2004. ISBN 80-7178-926-7.
|