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Lecturer(s)
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Šramová Blandína, doc. PhDr. Ph.D.
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Course content
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1. Psychology of audience: types, ways of media consumption, characteristics 2. Psychology of media perception 3. Understanding media content 4. Perception of media messages in relation to audience types 5. Media effects on the psyche of the recipient: characteristics of media effects, media effects and effectiveness, models of effects 6. Types of media effects: physiological, cognitive, communicative effects of media 7. Types of media effects: value effects of media (effects of media on attitudes), instrumental (organizational) effects of media-behavioral effects of media 8. Factors influencing media effects - time and frequency of contact with media, media product (content, form), situational factors, personality of the mediator of the media product, personality of the recipient and broadcaster 9. Framing used in the media field 10. Media education: characteristics, objectives, implementation 11. Social attitudes in media communication 12. Negative social attitudes in media communication: stereotype, prejudice, discrimination 13. Current topics
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Learning activities and teaching methods
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- Participation in classes
- 40 hours per semester
- Term paper
- 50 hours per semester
- Preparation for examination
- 30 hours per semester
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| prerequisite |
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| Knowledge |
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| Understanding psychological functions, basics of media psychology and media theory |
| Understanding psychological functions, basics of media psychology and media theory |
| To know the structure and characteristics of the audience Understand the effects and effectiveness of media To characterise the media literacy Define social attitudes and their components To characterise stereotypes, prejudice and discrimination |
| To know the structure and characteristics of the audience Understand the effects and effectiveness of media To characterise the media literacy Define social attitudes and their components To characterise stereotypes, prejudice and discrimination |
| Skills |
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| Critical thinking and the ability to compare, analyze and synthesize. |
| Critical thinking and the ability to compare, analyze and synthesize. |
| Creating media messages with regard to the type of audience Identify the types of impacts of media outputs Identify negative attitudes in media outputs |
| Creating media messages with regard to the type of audience Identify the types of impacts of media outputs Identify negative attitudes in media outputs |
| learning outcomes |
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| Knowledge |
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| Knowledge of the structure and characteristics of the audience |
| Knowledge of the structure and characteristics of the audience |
| Understanding the effects and effectiveness of media |
| Understanding the effects and effectiveness of media |
| Characterise the media literacy |
| Characterise the media literacy |
| Define social attitudes and their components |
| Define social attitudes and their components |
| Characterise stereotypes, prejudice and discrimination |
| Characterise stereotypes, prejudice and discrimination |
| Skills |
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| Create media messages with regard to the type of audience |
| Create media messages with regard to the type of audience |
| Identify the types of impacts of media outputs |
| Identify the types of impacts of media outputs |
| Identify negative attitudes in media outputs |
| Identify negative attitudes in media outputs |
| teaching methods |
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| Knowledge |
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| Activating (Simulation, games, dramatization) |
| Activating (Simulation, games, dramatization) |
| Text analysis |
| Text analysis |
| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| Monologic (Exposition, lecture, briefing) |
| Monologic (Exposition, lecture, briefing) |
| Demonstration |
| Demonstration |
| Skills |
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| Text analysis |
| Text analysis |
| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| Individual work of students |
| Individual work of students |
| Activating (Simulation, games, dramatization) |
| Activating (Simulation, games, dramatization) |
| assessment methods |
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| Knowledge |
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| Analysis of the student's performance |
| Analysis of the student's performance |
| Didactic test |
| Didactic test |
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Recommended literature
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Gilles, D. Psychologie médií. Grada, 2012. ISBN 9788024739212.
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Hradiská, E., Brečka, S., Vybíral, Z. Psychológia médií. Bratislava: Bratislavská vysoká škola práva, 2009.
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Jirák, J., Köpplová, B. Média a společnost. Praha : Portál, 2003. ISBN 80-7178-697-7.
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McNair, B. Sociologie žurnalistiky. Praha : Portál, 2004.
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McQUAIL, D. Úvod do teorie masové komunikace. Praha: Portál, 2009.
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Pospíšil-Závodný, J., Závodná, L.S. Mediální výchova. Computer Media, 2020. ISBN 9788074024085.
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Ramonet, I. Tyranie médií. Praha : Mladá Fronta, 2003. ISBN 80-204-1037-6.
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Reifová, I. a kol. Slovník mediální komunikace. Praha: Portáli, 2004. ISBN 80-7178-926-7.
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Rus-Mohl, Stephan. Žurnalistika: komplexní průvodce praktickou žurnalistikou. Praha : Grada, 2005. ISBN 80-247-0158-8.
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Slaměník, I. Člověk a media: Psychologie masové komunikace. In: Výrost, J. a kol.: Aplikovaná sociální psychologie. Praha: Portál, 2000.
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