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Lecturer(s)
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Šramová Blandína, doc. PhDr. Ph.D.
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Course content
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- characteristics of media perception and its barriers; - characteristics of the audience, its behaviour, types of audience; - attention to media types; - basic level of cognition-feeling, perception, imagination; - understanding of media content; - media education; - emotions and feelings as stimuli and reactions to media content; - perception of media statements; - media effects and effectiveness; - Models and types of media effects; - factors influencing media effects: time and frequency of exposure to media, media product (content, form); - factors influencing media effects: situational factors, personality of the media product intermediary, personality of the recipient; - current research and topics.
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Learning activities and teaching methods
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- Participation in classes
- 26 hours per semester
- Term paper
- 44 hours per semester
- Preparation for examination
- 30 hours per semester
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| prerequisite |
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| Knowledge |
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| Understanding psychological functions, basics of media psychology and media theory |
| Understanding psychological functions, basics of media psychology and media theory |
| To know the structure and characteristics of the audience Understand the effects and effectiveness of media To characterise the media literacy Define social attitudes and their components To characterise stereotypes, prejudice and discrimination |
| To know the structure and characteristics of the audience Understand the effects and effectiveness of media To characterise the media literacy Define social attitudes and their components To characterise stereotypes, prejudice and discrimination |
| Skills |
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| Critical thinking and the ability to compare, analyze and synthesize. |
| Critical thinking and the ability to compare, analyze and synthesize. |
| Creating media messages with regard to the type of audience Identify the types of impacts of media outputs Identify negative attitudes in media outputs |
| Creating media messages with regard to the type of audience Identify the types of impacts of media outputs Identify negative attitudes in media outputs |
| learning outcomes |
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| Knowledge |
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| Knowledge of the structure and characteristics of the audience |
| Knowledge of the structure and characteristics of the audience |
| Understanding the effects and effectiveness of media |
| Understanding the effects and effectiveness of media |
| Characterise the media literacy |
| Characterise the media literacy |
| Define social attitudes and their components |
| Define social attitudes and their components |
| Characterise stereotypes, prejudice and discrimination |
| Characterise stereotypes, prejudice and discrimination |
| Skills |
|---|
| Create media messages with regard to the type of audience |
| Create media messages with regard to the type of audience |
| Identify the types of impacts of media outputs |
| Identify the types of impacts of media outputs |
| Identify negative attitudes in media outputs |
| Identify negative attitudes in media outputs |
| teaching methods |
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| Knowledge |
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| Activating (Simulation, games, dramatization) |
| Activating (Simulation, games, dramatization) |
| Text analysis |
| Text analysis |
| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| Monologic (Exposition, lecture, briefing) |
| Monologic (Exposition, lecture, briefing) |
| Demonstration |
| Demonstration |
| Skills |
|---|
| Text analysis |
| Text analysis |
| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| Individual work of students |
| Individual work of students |
| Activating (Simulation, games, dramatization) |
| Activating (Simulation, games, dramatization) |
| assessment methods |
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| Knowledge |
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| Analysis of the student's performance |
| Analysis of the student's performance |
| Didactic test |
| Didactic test |
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Recommended literature
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Gilles, D. Psychologie médií. Grada, 2012. ISBN 9788024739212.
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Hradiská, E., Brečka, S., Vybíral, Z. Psychológia médií. Bratislava: Bratislavská vysoká škola práva, 2009.
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Jirák, J., Köpplová, B. Média a společnost. Praha : Portál, 2003. ISBN 80-7178-697-7.
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McNair, B. Sociologie žurnalistiky. Praha : Portál, 2004.
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McQUAIL, D. Úvod do teorie masové komunikace. Praha: Portál, 2009.
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Pospíšil-Závodný, J., Závodná, L.S. Mediální výchova. Computer Media, 2020. ISBN 9788074024085.
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Ramonet, I. Tyranie médií. Praha : Mladá Fronta, 2003. ISBN 80-204-1037-6.
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Reifová, I. a kol. Slovník mediální komunikace. Praha: Portáli, 2004. ISBN 80-7178-926-7.
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Rus-Mohl, Stephan. Žurnalistika: komplexní průvodce praktickou žurnalistikou. Praha : Grada, 2005. ISBN 80-247-0158-8.
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Slaměník, I. Člověk a media: Psychologie masové komunikace. In: Výrost, J. a kol.: Aplikovaná sociální psychologie. Praha: Portál, 2000.
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