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Lecturer(s)
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Bačuvčík Radim, doc. Ing. Mgr. Ph.D.
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Pavelka Jiří, prof. PhDr. CSc.
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Course content
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media system; - specifics of the Czech media landscape; - media legislation of the Czech Republic; - press law; - broadcasting law, public service media; - intelligence agencies; - media market, media ownership in the Czech Republic; - news and journalistic genres and their use in the Ministry of Culture; - broadcast media formats. Music and film genres and their use in MK; - introduction to media planning, basic concepts I .; - introduction to media planning, basic concepts II .; - summary and feedback to the course.
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Learning activities and teaching methods
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Methods for working with texts (Textbook, book)
- Participation in classes
- 13 hours per semester
- Home preparation for classes
- 107 hours per semester
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| prerequisite |
|---|
| Knowledge |
|---|
| Prerequisities are not set. |
| Prerequisities are not set. |
| learning outcomes |
|---|
| knowledge of the media system |
| knowledge of the media system |
| knowledge of information about media markets |
| knowledge of information about media markets |
| knowledge of media formats |
| knowledge of media formats |
| knowledge of media genres |
| knowledge of media genres |
| knowledge of sources of information about the media environment |
| knowledge of sources of information about the media environment |
| Skills |
|---|
| include a specific medium in the system |
| include a specific medium in the system |
| explain changes in media markets |
| explain changes in media markets |
| assess the specifics of media formats |
| assess the specifics of media formats |
| analyze typical manifestations of media genres |
| analyze typical manifestations of media genres |
| gather analytical information about media markets |
| gather analytical information about media markets |
| teaching methods |
|---|
| Knowledge |
|---|
| Methods for working with texts (Textbook, book) |
| Methods for working with texts (Textbook, book) |
| Lecturing |
| Lecturing |
| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| Skills |
|---|
| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| Practice exercises |
| Practice exercises |
| assessment methods |
|---|
| Knowledge |
|---|
| Analysis of seminar paper |
| Analysis of seminar paper |
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Recommended literature
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Hallin,D.C.- Mancini,P. Systémy médií v postmoderním světě. Praha : Portál, 2008. ISBN 978-80-7367-377-2.
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Jakubowicz, Karol. Nová ekologie médií: konvergence a mediomorfóza. Zlín: VeRBuM, 2013. ISBN 978-80-87500-38-5.
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Jirák, J., Kopplová, B. Média a společnost. Portál, 2003.
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MCQUAIL, D. Úvod do teorie masové komunikace. Praha: Portál, 2002.
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Reifová, I. a kol. Slovník mediální komunikace. Praha: Portáli, 2004. ISBN 80-7178-926-7.
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