Lecturer(s)
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Káčerková Eliška, Mgr. Ph.D.
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Course content
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Students work on the grounds of an agreement concluded between the Faculty of Multimedia Communications and the companies, agencies and organizations which enable students´ professional practice.
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Learning activities and teaching methods
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Practice exercises, Teamwork
- Educational trip
- 50 hours per semester
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prerequisite |
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Knowledge |
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A prerekquisite is the knowledge of basic concepts of MK and their application to practice. |
A prerekquisite is the knowledge of basic concepts of MK and their application to practice. |
learning outcomes |
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The student has knowledge of the field of marketing communications. |
The student has knowledge of the field of marketing communications. |
The student is able to draw up a marketing plan for a specific product or service. |
The student is able to draw up a marketing plan for a specific product or service. |
The student can theoretically define the components of the communication mix. |
The student can theoretically define the components of the communication mix. |
The student orients himself in the individual phases of project management. |
The student orients himself in the individual phases of project management. |
The student is able to use his knowledge in the field of marketing communications in practice. |
The student is able to use his knowledge in the field of marketing communications in practice. |
Skills |
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The student demonstrates knowledge of the field of marketing communications during practical tasks in an agency or company. |
The student demonstrates knowledge of the field of marketing communications during practical tasks in an agency or company. |
The student can apply his knowledge when creating a communication campaign for a specific product or service. |
The student can apply his knowledge when creating a communication campaign for a specific product or service. |
The student demonstrates his practical orientation in the individual phases of project management. |
The student demonstrates his practical orientation in the individual phases of project management. |
The student can practically set individual parts of the communication mix in a specific communication campaign. |
The student can practically set individual parts of the communication mix in a specific communication campaign. |
The student is able to provide relevant feedback when evaluating the effectiveness of a communication campaign. |
The student is able to provide relevant feedback when evaluating the effectiveness of a communication campaign. |
teaching methods |
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Knowledge |
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Practice exercises |
Practice exercises |
Teamwork |
Teamwork |
Skills |
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Activating (Simulation, games, dramatization) |
Activating (Simulation, games, dramatization) |
assessment methods |
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Knowledge |
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Preparation of a presentation |
Preparation of a presentation |
Recommended literature
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Doporučená literatura dle zaměření diplomové praxe..
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Vnitřní normy firem, ve kterých studenti praxi absolvují.
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