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Lecturer(s)
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Pavelka Jiří, prof. PhDr. CSc.
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Course content
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media system; - specifics of the Czech media landscape; - media legislation of the Czech Republic; - press law; - broadcasting law, public service media; - intelligence agencies; - media market, media ownership in the Czech Republic; - news and journalistic genres and their use in the Ministry of Culture; - broadcast media formats. Music and film genres and their use in MK; - introduction to media planning, basic concepts I .; - introduction to media planning, basic concepts II .; - summary and feedback to the course.
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Learning activities and teaching methods
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Methods for working with texts (Textbook, book)
- Participation in classes
- 8 hours per semester
- Home preparation for classes
- 52 hours per semester
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| prerequisite |
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| Knowledge |
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| The basic foreknowledge about social sciences. |
| The basic foreknowledge about social sciences. |
| learning outcomes |
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| knowledge of the media environment |
| knowledge of the media environment |
| knowledge of media communication issues |
| knowledge of media communication issues |
| knowledge of the issue of artistic communication |
| knowledge of the issue of artistic communication |
| knowledge of media research issues |
| knowledge of media research issues |
| knowledge of the connection between art, media and science |
| knowledge of the connection between art, media and science |
| Skills |
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| explain the specifics of the Czech media environment |
| explain the specifics of the Czech media environment |
| explain the specifics of different types of media communication |
| explain the specifics of different types of media communication |
| explain the connection between artistic and media communication |
| explain the connection between artistic and media communication |
| propose different types of media research |
| propose different types of media research |
| propose methods of connecting artistic and media communication |
| propose methods of connecting artistic and media communication |
| teaching methods |
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| Knowledge |
|---|
| Methods for working with texts (Textbook, book) |
| Methods for working with texts (Textbook, book) |
| Lecturing |
| Lecturing |
| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| Skills |
|---|
| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| assessment methods |
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| Knowledge |
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| Analysis of the student's performance |
| Analysis of the student's performance |
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Recommended literature
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Hallin,D.C.- Mancini,P. Systémy médií v postmoderním světě. Praha : Portál, 2008. ISBN 978-80-7367-377-2.
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Chandler, Daniel, Munday, Rod. A dictionary of media and communication. Oxford, 2020. ISBN 978-0-19-884183-8.
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Jakubowicz, Karol. Nová ekologie médií: konvergence a mediomorfóza. Zlín: VeRBuM, 2013. ISBN 978-80-87500-38-5.
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Jirák, J., Kopplová, B. Média a společnost. Portál, 2003.
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MCQUAIL, D. Úvod do teorie masové komunikace. Praha: Portál, 2002.
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Reifová, I. a kol. Slovník mediální komunikace. Praha: Portáli, 2004. ISBN 80-7178-926-7.
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