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Lecturer(s)
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Káčerková Eliška, Mgr. Ph.D.
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Staňková Pavla, doc. Ing. Ph.D.
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Course content
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- Bata company philosophy - Management of Bata company - Corporate culture of Bata company - Leadership in Bata company - Colleagues in Bata company - Personal responsibility and personal example in Bata company - Communication in Bata company - Advertising of Bata company - Education and training in Bata company - Bata service - Sales and the role of a salesperson in Bata company - The contribution of Bata company to the development of the city - The contribution of Bata company philosophy to the current world
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Learning activities and teaching methods
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- Participation in classes
- 13 hours per semester
- Term paper
- 40 hours per semester
- Home preparation for classes
- 35 hours per semester
- Educational trip
- 2 hours per semester
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| prerequisite |
|---|
| Knowledge |
|---|
| Prerequisities are not set |
| Prerequisities are not set |
| learning outcomes |
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| to explain the philosophy at Bata company |
| to explain the philosophy at Bata company |
| to name the basic principles of Bata management system |
| to name the basic principles of Bata management system |
| to explain the corporate culture at Bata company |
| to explain the corporate culture at Bata company |
| to define the basic aspects of "Bata service" |
| to define the basic aspects of "Bata service" |
| to list the key forms of communication in Bata company |
| to list the key forms of communication in Bata company |
| Skills |
|---|
| to identify the key areas of successful development of the Bata company |
| to identify the key areas of successful development of the Bata company |
| to evaluate the communication of Bata company both at the level of personal communication and through advertising and sales support |
| to evaluate the communication of Bata company both at the level of personal communication and through advertising and sales support |
| to identify the specifics of the perception of leadership in Bata company |
| to identify the specifics of the perception of leadership in Bata company |
| to discuss the contribution of Bata company to the development of the city |
| to discuss the contribution of Bata company to the development of the city |
| to explain the contribution of Bata company to current society |
| to explain the contribution of Bata company to current society |
| teaching methods |
|---|
| Knowledge |
|---|
| Lecturing |
| Lecturing |
| Educational trip |
| Educational trip |
| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| Projection (static, dynamic) |
| Projection (static, dynamic) |
| Skills |
|---|
| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| Projection (static, dynamic) |
| Projection (static, dynamic) |
| assessment methods |
|---|
| Knowledge |
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| Preparation of a presentation |
| Preparation of a presentation |
| Analysis of a presentation given by the student |
| Analysis of a presentation given by the student |
| Grade (Using a grade system) |
| Grade (Using a grade system) |
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Recommended literature
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Culík Končitíková, Barešová, Geletová, Mintělová,a Mlček. Služba, prodej, reklama, Baťa. Zlín, 2015. ISBN 978-80-8154-126-1.
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Culík Končitíková, G. Baťovský Zlín: mladí muži. Zlín, 2014. ISBN 9788074544941.
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Culík Končitíková, G. Inspirace Baťa: jak být silnější a šťastnější podle životních zásad Tomáše Bati. Kocelovice, 2020. ISBN 978-80-270-7279-8.
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Culík Končitíková, Gabriela. Podnikové vzdělávání Baťa. Zlín, 2015. ISBN 9788074545160.
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Rybka, Z. Základní zásady Baťova systému řízení. Zlín, 2016. ISBN 978-80-906540-1-3.
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Veselý, V., Culík Končitíková, G. a Malovaný, J. Nejkrásnější povolání. Zlín, 2023. ISBN 978-80-908563-5-6.
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Zelený, Milan. Cesty k úspěchu: trvalé hodnoty soustavy Baťa. Třetí doplněné vydání. Kocelovice. 2020.
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