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Lecturer(s)
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Staněk Ondřej, Mgr. et Mgr.
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Course content
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1. design and interpretation of cultural and creative processes, 2. general characteristics and importance of marketing in the field of CCI, 3. strategic cultural marketing and organizational marketing management, 4. product characteristics in the context of CCIs, 5. cultural product and creativity life cycle, 6. definition of physical and digital cultural space, 7. the identity of digital and new media in the KKO field, 8. the canon of digital and new media creativity in the context of CCIs, 9. new modes of interaction and perception in the cultural environment, 10. semiotics of creativity: interpretation and visual communication, 11. interpretation of current issues in the context of CCIs, 12. future scenarios: predictions and possible developments.
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Learning activities and teaching methods
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Lecturing, Projection (static, dynamic), Practice exercises, Teamwork, Individual work of students
- Participation in classes
- 13 hours per semester
- Preparation for examination
- 10 hours per semester
- Term paper
- 27 hours per semester
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| prerequisite |
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| Knowledge |
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| A basic knowledge of the historical development of society and culture is assumed, as well as an up-to-date overview of contemporary social issues. |
| A basic knowledge of the historical development of society and culture is assumed, as well as an up-to-date overview of contemporary social issues. |
| Skills |
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| Communication and reasoning skills, including a willingness to work collaboratively as part of a team. |
| Communication and reasoning skills, including a willingness to work collaboratively as part of a team. |
| learning outcomes |
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| Knowledge |
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| characterise the cultural and creative industries |
| characterise the cultural and creative industries |
| describe the importance of marketing and marketing management in KKO |
| describe the importance of marketing and marketing management in KKO |
| Explain the role of digital and new media in CCIs |
| Explain the role of digital and new media in CCIs |
| know the basic development of the creative use of digital and new media in the field of KKO. |
| know the basic development of the creative use of digital and new media in the field of KKO. |
| explain current social, cultural and interdisciplinary topics with an emphasis on the role of marketing communications, digital and new media and creativity |
| explain current social, cultural and interdisciplinary topics with an emphasis on the role of marketing communications, digital and new media and creativity |
| Skills |
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| identify social and cultural challenges and issues in the context of digital and new media intervention |
| identify social and cultural challenges and issues in the context of digital and new media intervention |
| Identify the role of marketing communications, digital and new media and creativity in current situations and issues in the KKO field |
| Identify the role of marketing communications, digital and new media and creativity in current situations and issues in the KKO field |
| define the concept of strategic cultural management of the organisation or project |
| define the concept of strategic cultural management of the organisation or project |
| identify different modes of interaction and perception in physical and digital cultural space |
| identify different modes of interaction and perception in physical and digital cultural space |
| predict possible future developments of marketing communication, digital and new media and creativity interventions in the field of KKO |
| predict possible future developments of marketing communication, digital and new media and creativity interventions in the field of KKO |
| teaching methods |
|---|
| Knowledge |
|---|
| Teamwork |
| Lecturing |
| Lecturing |
| Individual work of students |
| Individual work of students |
| Practice exercises |
| Teamwork |
| Practice exercises |
| Text analysis |
| Text analysis |
| Analysis of a work of art |
| Analysis of a work of art |
| Skills |
|---|
| Individual work of students |
| Individual work of students |
| Practice exercises |
| Practice exercises |
| Lecturing |
| Lecturing |
| Teamwork |
| Teamwork |
| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| Text analysis |
| Text analysis |
| Analysis of a work of art |
| Analysis of a work of art |
| assessment methods |
|---|
| Knowledge |
|---|
| Analysis of seminar paper |
| Analysis of seminar paper |
| Written examination |
| Preparation of a presentation |
| Preparation of a presentation |
| Analysis of a presentation given by the student |
| Written examination |
| Analysis of a presentation given by the student |
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Recommended literature
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BOLTER, Jay David. Remediation. Understanding new media. MIT Press, 2000. ISBN 0-262-02452-7.
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Karlíček, Miroslav. Základy marketingu. Praha: Grada, 2018. ISBN 978-80-247-5869-5.
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KOTLER, Philip a Gary ARMSTRONG. Principles of marketing.. 15th global ed. Harlow: Pearson, 2014. ISBN 978-0-273-78699-3.
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MACEK, Jakub. Poznámky ke studiím nových médií. Brno: Masarykova univerzita, 2013. ISBN 978-80-210-6476-8.
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MANOVICH, Lev. The Language of New Media. . Cambridge : MIT Press, 2001. ISBN 0-262-63255-1.
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P. Kotler. Marketing management;;.
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PAPANEK, Victor. Design pro skutečný svět. Praha: Vysoká škola uměleckoprůmyslová, 2023. ISBN 978-80-88308-85-0.
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Solomon, Michael R. etc. Marketing: real people, real decisions. Harlow: Pearson,, 2019. ISBN 9781292227191.
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