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Lecturer(s)
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Soukalová Radomila, Ing. Ph.D.
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Staňková Pavla, doc. Ing. Ph.D.
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Course content
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- communicative-pragmatic basis of culture, assumptions of communication, basic categories and components of human communication criteria for classifying communication systems, communication as a system, communication technologies - periodisation and development of human communication - mass communication and mass media - the emergence of mass communication media - new digital media - new media and social change: technological determinism, information society, diffusion and adoption of new media, new media and social inequalities - social life on nline and offline
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Learning activities and teaching methods
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- Home preparation for classes
- 10 hours per semester
- Preparation for examination
- 15 hours per semester
- Participation in classes
- 10 hours per semester
- Term paper
- 8 hours per semester
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| prerequisite |
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| Knowledge |
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| Prerequisities are not set. |
| Prerequisities are not set. |
| learning outcomes |
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| to define the stages of the historical development of human communication |
| to define the stages of the historical development of human communication |
| to characterize the development of mass communication, mass media and audience |
| to characterize the development of mass communication, mass media and audience |
| to explain the development of technologies and their importance for human communication |
| to explain the development of technologies and their importance for human communication |
| to describe the issue of understanding new media in the context of changes in society |
| to describe the issue of understanding new media in the context of changes in society |
| to define the terms classic, modern and information society |
| to define the terms classic, modern and information society |
| Skills |
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| to analyze the stages of human communication in the context of human communication |
| to analyze the stages of human communication in the context of human communication |
| to adequately assess the influence of important discoveries on the development of mass communication, mass media and the audience |
| to adequately assess the influence of important discoveries on the development of mass communication, mass media and the audience |
| to provoke a discussion on a social - political - economic - etc. topic in the context of classical, modern and information society |
| to provoke a discussion on a social - political - economic - etc. topic in the context of classical, modern and information society |
| to analyze the issue of understanding new media using concrete examples |
| to analyze the issue of understanding new media using concrete examples |
| to identify the risks of virtual communication in the context of IT and AI development |
| to identify the risks of virtual communication in the context of IT and AI development |
| teaching methods |
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| Knowledge |
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| Lecturing |
| Lecturing |
| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| Activating (Simulation, games, dramatization) |
| Activating (Simulation, games, dramatization) |
| Skills |
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| Individual work of students |
| Individual work of students |
| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| assessment methods |
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| Knowledge |
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| Analysis of a presentation given by the student |
| Analysis of a presentation given by the student |
| Didactic test |
| Didactic test |
| Oral examination |
| Oral examination |
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Recommended literature
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Baran, Stanley J.; Davis K. Dennis. Mass communication theory: foundations, ferment, and future. Stamford: Cengage Learning, 2015. ISBN 978-1-285-05207-6.
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Černý, Michal. Informace jako antropologický fenomén: člověk ve světě informací. Brno: Flow, 2015. ISBN 9788088123088.
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FELLOW, Anthony R. American media history. 2013. ISBN 9781111348120.
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Horňák, Pavel. Reklama: teoreticko-historické aspekty reklamy a marketingovej komunikácie. Zlín : VeRBuM, 2018.
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Chandler, Daniel, Munday, Rod. A dictionary of media and communication. Oxford, 2020. ISBN 978-0-19-884183-8.
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McQuail, Denis. Žurnalistika a společnost. Praha: UK, Karolinum, 2016. ISBN 9788024630939.
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Večeřa, Pavel. Úvod do dějin tištěných médií. Praha : Grada Publishing, 2015. ISBN 9788024741789.
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