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Lecturer(s)
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Šramová Blandína, doc. PhDr. Ph.D.
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Course content
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1. Psychology of audience: types, ways of media consumption, characteristics 2. Psychology of media perception 3. Understanding media content 4. Perception of media messages in relation to audience types 5. Media effects on the psyche of the recipient: characteristics of media effects, media effects and effectiveness, models of effects 6. Types of media effects: physiological, cognitive, communicative effects of media 7. Types of media effects: value effects of media (effects of media on attitudes), instrumental (organizational) effects of media-behavioral effects of media 8. Factors influencing media effects - time and frequency of contact with media, media product (content, form), situational factors, personality of the mediator of the media product, personality of the recipient 9. Framing used in the media field 10. Media education: characteristics, objectives, implementation 11. Social attitudes in media communication 12. Negative social attitudes in media communication: stereotype, prejudice, discrimination 13. Current topics
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Learning activities and teaching methods
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- Participation in classes
- 10 hours per semester
- Preparation for examination
- 60 hours per semester
- Home preparation for classes
- 50 hours per semester
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| prerequisite |
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| Knowledge |
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| Understanding psychological functions, basics of media psychology and media theory |
| Understanding psychological functions, basics of media psychology and media theory |
| Skills |
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| Critical thinking and the ability to compare, analyze and synthesize |
| Critical thinking and the ability to compare, analyze and synthesize |
| learning outcomes |
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| Knowledge |
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| Knowledge of the structure and characteristics of the audience |
| Knowledge of the structure and characteristics of the audience |
| Understanding the effects and effectiveness of media |
| Understanding the effects and effectiveness of media |
| Characterise the media literacy |
| Characterise the media literacy |
| Define social attitudes and their components |
| Define social attitudes and their components |
| Characterise stereotypes, prejudice and discrimination |
| Characterise stereotypes, prejudice and discrimination |
| Skills |
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| Create media messages with regard to the type of audience |
| Create media messages with regard to the type of audience |
| Identify the types of impacts of media outputs |
| Identify the types of impacts of media outputs |
| Identify negative attitudes in media outputs |
| Identify negative attitudes in media outputs |
| teaching methods |
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| Knowledge |
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| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| Monologic (Exposition, lecture, briefing) |
| Monologic (Exposition, lecture, briefing) |
| Skills |
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| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| Activating (Simulation, games, dramatization) |
| Activating (Simulation, games, dramatization) |
| assessment methods |
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| Knowledge |
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| Didactic test |
| Didactic test |
| Analysis of the student's performance |
| Analysis of the student's performance |
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Recommended literature
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Dill, Karen, ed. The Oxford handbook of media psychology. New York: Oxford University Press, 2013. ISBN 780195398809.
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Hradiská , E. Brečka , S., Vybíral, Z. Psychológia médií. Bratislava: Bratislavská vysoká škola práva, 2009, 2009.
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Chromý, Jan. Komunikace, média, vzdělávání, kultura. Praha: Extrasystem Praha, 2014. ISBN 9788087570197.
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Ježek, Vlastimil a Jirák, Jan. Média a my. Praha: Akademie múzických umění, 2014. ISBN 978-80-7331-304-3.
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Jirák, Jan; Köpplová, Barbora. Masová média. Praha: Portál, 2015. ISBN 978-80-262-0743-6.
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Jirák, Jan; Pavličíková, Helena. Média pod lupou: (mediální výchova jako téma celoživotního vzdělávání. Praha: Powerprint, 2013. ISBN 9788087415702.
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McQuail, Denis. Žurnalistika a společnost. Praha: UK, Karolinum, 2016. ISBN 9788024630939.
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Pospíšil-Závodný, J., Závodná, L.S. Mediální výchova. Computer Media, 2020.
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Slaměník, I. Člověk a media: Psychologie masové komunikace. In: Výrost, J. a kol.: Aplikovaná sociální psychologie. Portál, 2000.
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