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Lecturer(s)
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Šramová Blandína, doc. PhDr. Ph.D.
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Course content
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- characteristics of media perception and its barriers; - characteristics of the audience, its behaviour, types of audience; - attention to media types; - basic level of cognition-feeling, perception, imagination; - understanding of media content; - media education; - emotions and feelings as stimuli and reactions to media content; - perception of media statements; - media effects and effectiveness; - Models and types of media effects; - factors influencing media effects: time and frequency of exposure to media, media product (content, form); - factors influencing media effects: situational factors, personality of the media product intermediary, personality of the recipient; - current research and topics.
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Learning activities and teaching methods
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- Participation in classes
- 10 hours per semester
- Preparation for examination
- 60 hours per semester
- Home preparation for classes
- 55 hours per semester
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| prerequisite |
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| Knowledge |
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| Understanding psychological functions, basics of media psychology and media theory |
| Understanding psychological functions, basics of media psychology and media theory |
| Skills |
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| Critical thinking and the ability to compare, analyze and synthesize |
| Critical thinking and the ability to compare, analyze and synthesize |
| learning outcomes |
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| Knowledge |
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| Knowledge of the structure and characteristics of the audience |
| Knowledge of the structure and characteristics of the audience |
| Understanding the effects and effectiveness of media |
| Understanding the effects and effectiveness of media |
| Characterise the media literacy |
| Characterise the media literacy |
| Define social attitudes and their components |
| Define social attitudes and their components |
| Characterise stereotypes, prejudice and discrimination |
| Characterise stereotypes, prejudice and discrimination |
| Skills |
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| Create media messages with regard to the type of audience |
| Create media messages with regard to the type of audience |
| Identify the types of impacts of media outputs |
| Identify the types of impacts of media outputs |
| Identify negative attitudes in media outputs |
| Identify negative attitudes in media outputs |
| teaching methods |
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| Knowledge |
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| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| Monologic (Exposition, lecture, briefing) |
| Monologic (Exposition, lecture, briefing) |
| Skills |
|---|
| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| Activating (Simulation, games, dramatization) |
| Activating (Simulation, games, dramatization) |
| assessment methods |
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| Knowledge |
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| Didactic test |
| Didactic test |
| Analysis of the student's performance |
| Analysis of the student's performance |
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Recommended literature
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Dill, Karen, ed. The Oxford handbook of media psychology. New York: Oxford University Press, 2013. ISBN 780195398809.
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Hradiská , E. Brečka , S., Vybíral, Z. Psychológia médií. Bratislava: Bratislavská vysoká škola práva, 2009, 2009.
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Chromý, Jan. Komunikace, média, vzdělávání, kultura. Praha: Extrasystem Praha, 2014. ISBN 9788087570197.
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Ježek, Vlastimil a Jirák, Jan. Média a my. Praha: Akademie múzických umění, 2014. ISBN 978-80-7331-304-3.
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Jirák, Jan; Köpplová, Barbora. Masová média. Praha: Portál, 2015. ISBN 978-80-262-0743-6.
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Jirák, Jan; Pavličíková, Helena. Média pod lupou: (mediální výchova jako téma celoživotního vzdělávání. Praha: Powerprint, 2013. ISBN 9788087415702.
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McQuail, Denis. Žurnalistika a společnost. Praha: UK, Karolinum, 2016. ISBN 9788024630939.
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Pospíšil-Závodný, J., Závodná, L.S. Mediální výchova. Computer Media, 2020.
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Slaměník, I. Člověk a media: Psychologie masové komunikace. In: Výrost, J. a kol.: Aplikovaná sociální psychologie. Portál, 2000.
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