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Lecturer(s)
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Šramová Blandína, doc. PhDr. Ph.D.
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Course content
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- Media psychology - characteristics, subject of research - application of psychological theories in media practice - competences and characteristics of a journalist: (competences, psychological characteristics, barriers to professional performance, cultural determinants - interpersonal relations in the working environment' - journalist behaviour: (prosocial behaviour, cooperative behaviour, competitive behaviour) - journalist's personality: (conflict and its resolution, stress, its management, social communication outside the work environment, internal and external communication barriers) - journalist's personality in relation to bio-psycho-social determinants of personality development - "I" concept: self-perception - self-awareness - self-confidence, image of the journalist - personality structure (psychological personality traits, performance traits) - journalist's abilities (personality-general abilities: intelligence, special/social abilities: empathy, assertiveness, ability to persuade, ability to listen) - creativity of the journalist's personality (types of creativity, factors of creativity, conditions of creativity, obstacles to creativity, managing creative people, creative management) - temperament and character of the journalist's personality - motivation of a journalist - attitudes of the journalist.
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Learning activities and teaching methods
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- Participation in classes
- 10 hours per semester
- Term paper
- 35 hours per semester
- Preparation for examination
- 30 hours per semester
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| prerequisite |
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| Knowledge |
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| Analysis, synthesis, deduction, induction, analogy, convergence, abstraction, comparison, creativity, purpose. |
| Analysis, synthesis, deduction, induction, analogy, convergence, abstraction, comparison, creativity, purpose. |
| Skills |
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| Kriticky myslet a aplikovat informace do marketingových komunikací. |
| Kriticky myslet a aplikovat informace do marketingových komunikací. |
| Think critically and apply information to marketing communications. |
| Think critically and apply information to marketing communications. |
| learning outcomes |
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| Knowledge |
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| znalost předmětu studia psychologie médií |
| znalost předmětu studia psychologie médií |
| knowledge of the subject of media psychology |
| knowledge of the subject of media psychology |
| přehled historie psychologie médií |
| přehled historie psychologie médií |
| an overview of the media psychology history |
| an overview of the media psychology history |
| znalost aplikování psychologických teorii v mediální oblasti |
| znalost aplikování psychologických teorii v mediální oblasti |
| knowledge of the application of psychological theories in the media field |
| knowledge of the application of psychological theories in the media field |
| znalost kompetencí novináře/žurnalisty |
| znalost kompetencí novináře/žurnalisty |
| knowledge of the juounalist competencies |
| knowledge of the juounalist competencies |
| znalost osobnosti komunikátora médií |
| znalost osobnosti komunikátora médií |
| knowledge of the media personality communicator |
| knowledge of the media personality communicator |
| Skills |
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| analyzovat principy pozitivní psychologie v mediální/marketingové oblasti |
| analyzovat principy pozitivní psychologie v mediální/marketingové oblasti |
| analyse the principles of positive psychology in the media/marketing field |
| analyse the principles of positive psychology in the media/marketing field |
| definovat kompetence žurnalisty |
| definovat kompetence žurnalisty |
| define the competencies of a journalist |
| define the competencies of a journalist |
| analyzovat historii psychologie médií |
| analyzovat historii psychologie médií |
| analyse the history of media psychology |
| analyse the history of media psychology |
| analyzovat vybrané médium/žurnalistu |
| analyzovat vybrané médium/žurnalistu |
| analyse a selected media/journalist |
| analyse a selected media/journalist |
| navrhnout komunikační aktivity s ohledem na typ média |
| navrhnout komunikační aktivity s ohledem na typ média |
| design communication activities concerning the type of media |
| design communication activities concerning the type of media |
| teaching methods |
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| Knowledge |
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| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| Monologic (Exposition, lecture, briefing) |
| Monologic (Exposition, lecture, briefing) |
| Skills |
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| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| Individual work of students |
| Individual work of students |
| assessment methods |
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| Knowledge |
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| Didactic test |
| Didactic test |
| Analysis of seminar paper |
| Analysis of seminar paper |
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Recommended literature
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Dill, Karen, ed. The Oxford handbook of media psychology. New York: Oxford University Press, 2013. ISBN 780195398809.
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Chromý, Jan. Komunikace, média, vzdělávání, kultura. Praha: Extrasystem Praha, 2014. ISBN 9788087570197.
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Ježek, Vlastimil a Jirák, Jan. Média a my. Praha: Akademie múzických umění, 2014. ISBN 978-80-7331-304-3.
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Jirák, Jan; Köpplová, Barbora. Masová média. Praha: Portál, 2015. ISBN 978-80-262-0743-6.
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Jirák, Jan; Pavličíková, Helena. Média pod lupou: (mediální výchova jako téma celoživotního vzdělávání. Praha: Powerprint, 2013. ISBN 9788087415702.
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McQuail, Denis. Žurnalistika a společnost. Praha: UK, Karolinum, 2016. ISBN 9788024630939.
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