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Lecturer(s)
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Pavelka Jiří, prof. PhDr. CSc.
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Course content
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1. Media system. 2. Specifics of the Czech media landscape. 3. Czech media legislation. 4. Press Law. 5. Broadcasting Act. 6. Public service media. 7. News agencies. 8. Media market, media ownership in the Czech Republic. 9. News and journalistic genres and their use in MK. 10. Broadcast media formats. Music and film genres and their use in MK. 11. Introduction to media planning, basic concepts I. 12. Introduction to media planning, basic concepts II. 13. Summary and feedback on the course.
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Learning activities and teaching methods
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Methods for working with texts (Textbook, book)
- Participation in classes
- 10 hours per semester
- Home preparation for classes
- 115 hours per semester
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| prerequisite |
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| Knowledge |
|---|
| Prerequisities are not set. |
| Prerequisities are not set. |
| learning outcomes |
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| knowledge of the media system |
| knowledge of the media system |
| knowledge of information about media markets |
| knowledge of information about media markets |
| knowledge of media formats |
| knowledge of media formats |
| knowledge of media genres |
| knowledge of media genres |
| knowledge of sources of information about the media environment |
| knowledge of sources of information about the media environment |
| Skills |
|---|
| include a specific medium in the system |
| include a specific medium in the system |
| explain changes in media markets |
| explain changes in media markets |
| assess the specifics of media formats |
| assess the specifics of media formats |
| analyze typical manifestations of media genres |
| analyze typical manifestations of media genres |
| gather analytical information about media markets |
| gather analytical information about media markets |
| teaching methods |
|---|
| Knowledge |
|---|
| Methods for working with texts (Textbook, book) |
| Methods for working with texts (Textbook, book) |
| Lecturing |
| Lecturing |
| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| Skills |
|---|
| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| Practice exercises |
| Practice exercises |
| assessment methods |
|---|
| Knowledge |
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| Analysis of seminar paper |
| Analysis of seminar paper |
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Recommended literature
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FORETOVÁ, Petra. Labyrintem (teorie) hypertextu: mediální a textuální aspekty nelineárních textů. Olomouc: Univerzita Palackého v Olomouci, 2021. ISBN 978-80-244-6044-4.
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CHARVÁT, Martin. Jussi Parikka: od archeologie ke geologii médií. Praha: NAMU, 2022. ISBN 978-80-7331-576-4.
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Jakubowicz, Karol. Nová ekologie médií: konvergence a mediomorfóza. Zlín: VeRBuM, 2013. ISBN 978-80-87500-38-5.
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MCCOMBS, Maxwell E. a VALENZUELA, Sebastián. Setting the agenda: the news media and public opinion. Cambridge: Polity, 2021. ISBN 978-1-5095-3579-8.
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McQuail, Denis. Žurnalistika a společnost. Praha: UK, Karolinum, 2016. ISBN 9788024630939.
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SCHNEIDEROVÁ, Soňa; HOLANOVÁ, Radka; JANOVEC, Ladislav a ŠMEJKALOVÁ, Martina. Analýza mediálního textu jako předpoklad pro mediální výchovu v českém jazyce: (na příkladu případových studií). Praha: Univerzita Karlova, Pedagogická fakulta, 2021. ISBN 978-80-7603-276-7.
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Váňa, Daniel; Horký, Petr. Úvod do praxe mediální komunikace. Praha: Oeconomica, nakladatelství VŠE., 2017. ISBN 9788024521909.
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