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Lecturer(s)
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Göttlichová Veronika, M. A.
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Course content
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1. Introduction to Mass Communication and Mass Media. 2. Art as a Tool of Mass Media. 3. Media Literacy: The Power of Images. 4. Media Literacy: Fake Views and Framing the Message. 5. Books and the Power of Print. 6. Newspapers, Journalism and Art. 7. The Impact of Photography on Art. 8. Music Industry: Music as Art Versus Music as Commerce. 9. Art in Radio Broadcasting. 10. Art and Television. 11. Film: Art Versus Commerce in the Movie Industry. 12. Media Convergence: The Internet a Digital Media. 13. Art Meets Social Media.
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Learning activities and teaching methods
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- Participation in classes
- 26 hours per semester
- Preparation for course credit
- 25 hours per semester
- Term paper
- 25 hours per semester
- Home preparation for classes
- 30 hours per semester
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| prerequisite |
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| Knowledge |
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| Prerequisities are not set. |
| Prerequisites are not set |
| Prerequisites are not set |
| Prerequisities are not set. |
| Skills |
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| Prerequisites are not set |
| Prerequisites are not set |
| learning outcomes |
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| Knowledge |
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| Aesthetics from the point of view of a scientific discipline - basic concepts, branches and specifics |
| Aesthetics from the point of view of a scientific discipline - basic concepts, branches and specifics |
| Culture and art - theory of art, art as a tool of communication |
| Culture and art - theory of art, art as a tool of communication |
| Classical Art Vs. audiovisual media |
| Classical Art Vs. audiovisual media |
| High and low culture |
| High and low culture |
| Contemporary art and new (digital) media |
| Contemporary art and new (digital) media |
| Skills |
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| Aesthetic perception and the ability to have an aesthetic relationship with reality |
| Aesthetic perception and the ability to have an aesthetic relationship with reality |
| The ability to uncover the values of works of art throughout history |
| The ability to uncover the values of works of art throughout history |
| Conscious identification of visual imagery with the ability to evoke visual imagery |
| Conscious identification of visual imagery with the ability to evoke visual imagery |
| Ability to make one's own judgment in continuity with the values of historical and contemporary artefacts |
| Ability to make one's own judgment in continuity with the values of historical and contemporary artefacts |
| Presentation of art from the point of view of the specifics of individual types of art in connection with the technological possibilities of today |
| Presentation of art from the point of view of the specifics of individual types of art in connection with the technological possibilities of today |
| teaching methods |
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| Knowledge |
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| Analysis of a presentation |
| Analysis of a presentation |
| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| Monologic (Exposition, lecture, briefing) |
| Monologic (Exposition, lecture, briefing) |
| Experience (self-experience) |
| Experience (self-experience) |
| Individual work of students |
| Individual work of students |
| Activating (Simulation, games, dramatization) |
| Activating (Simulation, games, dramatization) |
| Skills |
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| Analysis of a work of art |
| Analysis of a work of art |
| Dealing with situational issues - learning in situations |
| Dealing with situational issues - learning in situations |
| Activities related to graphics and visual arts |
| Activities related to graphics and visual arts |
| Experience (self-experience) |
| Experience (self-experience) |
| assessment methods |
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| Knowledge |
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| Analysis of a presentation given by the student |
| Analysis of a presentation given by the student |
| Preparation of a presentation, giving a presentation |
| Preparation of a presentation, giving a presentation |
| Written examination |
| Preparation of a presentation |
| Written examination |
| Preparation of a presentation |
| Analysis of educational material |
| Analysis of educational material |
| Systematic observation of the student |
| Systematic observation of the student |
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Recommended literature
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ARNASON, Harvard H.; MANSFIELD, Elizabeth C. History of Modern Art: Painting, Sculpture, Architecture, Photography. 7th ed.. New Jersey: Pearson Education, Inc., 2013. ISBN 978-0205955480.
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BARKER, Chris; JANE, Emma A. Cultural Studies: Theory and Practice. 5th ed.. London: SAGE Publications Ltd., 2016. ISBN 978-1473919457.
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BAUDRILLARD, Jean. The Conspiracy of Art. New York: SEMIOTEXT(E),, 2005. ISBN 1584350288.
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Berger, John. Ways of seeing. London : Penguin, 2008. ISBN 978-0-141-03579-6.
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BLANCHÉ, Ulrich. Banksy: Urban Art in a Material World. Marburg: Tectum Verlag, 2016. ISBN 3828835414.
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BOLTER, J. David. The digital plenitude: the decline of elite culture and the rise of new media. Cambridge: The MIT Press, 2019. ISBN 9780262352505.
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Bruno, Giuliana. Surface: matters of aesthetics, materiality, and media. Chicago: University of Chicago Press., 2014. ISBN 9780226104942.
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CAMPBELL, Richard; MARTIN, Christopher R. a FABOS, Bettina. Media & Culture: An Introduction to Mass Communication. Boston: Bedford/St. Martin?s, 2021. ISBN 978-1-319-24493-4.
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ECO, Umberto a DIXON, Richard. Inventing the Enemy and Other Occasional Writings. London: Vintage Books, 2013. ISBN 9780099553946.
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E-LEARNING SUPPORT INITIATIVE. Understanding Media and Culture: An Introduction to Mass Communication. Minnesota: University of Minnesota Libraries Publishing. 2016.
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HOCKNEY, David a GAYFORD, Martin. A History of Pictures: From the Cave to the Computer Screen. London: Thames & Hudson Ltd., 2016. ISBN 9780500773765.
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MITCHELL, W. J. T. What Do Pictures Want?: The Lives and Loves of Images. Chicago: University Of Chicago Press, 2005. ISBN 9780226245904.
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RITZER, George. The McDonaldization of society. 10th Edition. Los Angeles: SAGE Publications, Inc., 2021. ISBN 978-1-5443-9801-3.
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STOKES, Jane C. How to Do Media and Cultural Studies. 3nd Edition. Los Angeles: SAGE Publications, 2013. ISBN 978-1-5264-2775-5.
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