Course: Visual Studies for the Digital Age 1

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Course title Visual Studies for the Digital Age 1
Course code KKTS/VSDV1
Organizational form of instruction Lecture
Level of course Bachelor
Year of study not specified
Semester Winter
Number of ECTS credits 3
Language of instruction Czech
Status of course unspecified
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Lecturer(s)
  • Maňasová Hradská Helena, Mgr. Ph.D.
Course content
After completing the IB course: - the student will be able to name the relationship of visual culture and art to their own field, - will have an idea of visual perception and the relationship of sensory perception to human cognition and conception through physical experience (basics of cognitive science); - learn to distinguish between idea, image, medium and dispositive (anthropology and image theory) and - will be acquainted with the basics of semiotics and reading of visual representations (character, labeling, framing, intention, context, meaning, metaphor).

Learning activities and teaching methods
Lecturing
  • Participation in classes - 13 hours per semester
  • Preparation for examination - 35 hours per semester
  • Home preparation for classes - 27 hours per semester
prerequisite
Knowledge
Student bude schopen verbálního sdílení představ, obraznosti, tělesnosti, interpretace kognitivně-sémantických vzorců vázaných na kulturní hodnoty a jejich emoční vrstvy.
Student bude schopen verbálního sdílení představ, obraznosti, tělesnosti, interpretace kognitivně-sémantických vzorců vázaných na kulturní hodnoty a jejich emoční vrstvy.
learning outcomes
to have an idea of visual perception and the relationship of sensory perception to human cognition and conception through physical experience (basics of cognitive science);
to have an idea of visual perception and the relationship of sensory perception to human cognition and conception through physical experience (basics of cognitive science);
to be acquainted with the basics of semiotics and reading of visual representations (character, labeling, framing, intention, context, meaning, metaphor).
to be acquainted with the basics of semiotics and reading of visual representations (character, labeling, framing, intention, context, meaning, metaphor).
to explain when and why art becomes a substitute and a stimulus or superstimulus
to explain when and why art becomes a substitute and a stimulus or superstimulus
explain the role of artistic expression in the relationship between the individual model of reality and the transformation of the consensus model of reality (i.e. how is art able to transform our image of the world)
explain the role of artistic expression in the relationship between the individual model of reality and the transformation of the consensus model of reality (i.e. how is art able to transform our image of the world)
to have an overview of the different ways in which visual representations depict space and time
to have an overview of the different ways in which visual representations depict space and time
Skills
to be able to name the relationship between visual culture and art in the context of his/her own field,
to be able to name the relationship between visual culture and art in the context of his/her own field,
learn to distinguish between idea, image, medium and dispositive (anthropology and image theory)
learn to distinguish between idea, image, medium and dispositive (anthropology and image theory)
to link the arts and culture with basic human needs at the level of individual and shared knowledge
to link the arts and culture with basic human needs at the level of individual and shared knowledge
to recognize the means of visual culture as a tool for self-identification, but also for commercial and ideological manipulation
to recognize the means of visual culture as a tool for self-identification, but also for commercial and ideological manipulation
to study and interpret a professional text and incorporate it within the team into a given format (report, seminar paper)
to study and interpret a professional text and incorporate it within the team into a given format (report, seminar paper)
teaching methods
Knowledge
Lecturing
Lecturing
Methods for working with texts (Textbook, book)
Methods for working with texts (Textbook, book)
Skills
Analysis of a work of art
Analysis of a work of art
assessment methods
Knowledge
Qualifying examination
Qualifying examination
Recommended literature
  • Aumont, Jacques. Obraz. 2. vyd. Praha : Akademie múzických umění, 2010. ISBN 978-80-7331-165-0.
  • BAXANDALL, Michael, BARTLOVÁ, Milena (ed.). Inteligence obrazu a jazyk dějin umění. UMPRUM, 2019. ISBN 978-80-87989-31-1.
  • BAXANDALL, Michael. Stíny a světlo. Umění a vizuální zkušenost. Brno, Barrister a Principal, 2003. ISBN 80-86598-58-6.
  • Bendová, H., Strnad, M. Společenské vědy a audiovize. ISBN 978-80-7331-313-5.
  • BERGER, John. Způsoby vidění. Praha: Labyrint, 2016. ISBN 978-80-87260-78-4.
  • Bourriaud, Nicolas. Postprodukce : kultura jako scénář: jak umění nově programuje současný svět. Vyd. 1. Praha : Tranzit, 2004. ISBN 80-903452-0-4.
  • ELKINS, J. Proč lidé pláčou před obrazy. Praha: Academia, 2007.
  • Jacques Aumont. Obraz. Akademie múzických umění v Praze, 2005. ISBN 80-7331-045-7.
  • Kesner, L. (ed.). Vizuální teorie, 2. vydání. Praha, 2005.
  • Lakoff, G., Johnson, M. Metafory, kterými žijeme. Brno : Host, 2002. ISBN 80-7294-071-6.
  • MIRZOEFF, Nicholas. Jak vidět svět. + Svět na obrazovce. In: Jak vidět svět. Překlad Andrea Průchová Hrůzová a Jan J. Škrob.. Vydání první. ArtMap, 372 stran. Praha, 2018. ISBN 978-80-906599-5-7.
  • MIRZOEFF, Nicholas. Jak vidět svět. Praha: ArtMap, 2018. ISBN 978-80-906599-5-7.
  • MIRZOEFF, Nicholas. Úvod do vizuální kultury. Praha: Academia, 2012. ISBN 978-80-200-1984-4.
  • MITCHELL, W. J. T. Teorie obrazu: eseje o verbální a vizuální reprezentaci.. Praha: Karolinum, 2016. ISBN 978-80-246-3202-5.
  • STEYERL, Hito. Duty Free Art: Art in the Age of Planetary Civil War. London: Verso, 2017. ISBN 978-1-78663-243-2.
  • STUNKEN Marita, CARTWRIGHT Lisa. Studia vizuální kultury. Praha, Portál, 2009. ISBN 978-80-7367-556-1.
  • STURKEN, Marita, CARTWRIGHT, Lisa. Practices of looking: an introduction to visual culture, Oxford. Oxford University Press, 2002.


Study plans that include the course
Faculty Study plan (Version) Category of Branch/Specialization Recommended year of study Recommended semester