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Lecturer(s)
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Course content
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1. Print font classification groups 2. Optical illusions and distortions 3. Inter-word spaces 4. Line filling 5. Line spacing 6. Page and line index 7. Paragraph styles 8. Aligned text in a block 9. Unaligned text
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Learning activities and teaching methods
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- Participation in classes
- 26 hours per semester
- Home preparation for classes
- 24 hours per semester
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| prerequisite |
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| Knowledge |
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| Prerequisites are not set. |
| Prerequisites are not set. |
| Skills |
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| Prerequisites are not set. |
| Prerequisites are not set. |
| learning outcomes |
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| Knowledge |
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| - the student defines typographic regularities according to terminology (2nd part) |
| - the student defines typographic regularities according to terminology (2nd part) |
| - the student correctly evaluates the appropriate and inappropriate use of fonts in graphic design |
| - the student correctly evaluates the appropriate and inappropriate use of fonts in graphic design |
| - the student can match fonts to the purpose of their use |
| - the student can match fonts to the purpose of their use |
| - the student defines fonts according to the classification of print fonts |
| - the student defines fonts according to the classification of print fonts |
| - the student professionally defines the results of art projects |
| - the student professionally defines the results of art projects |
| Skills |
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| - the student can carry out and create research |
| - the student can carry out and create research |
| - the student can analyze the work process when solving a project |
| - the student can analyze the work process when solving a project |
| - the student can create a sufficient number of project solution variants |
| - the student can create a sufficient number of project solution variants |
| - the student can implement partial typographic projects |
| - the student can implement partial typographic projects |
| - the student applies professional terminology when presenting artistic outputs |
| - the student applies professional terminology when presenting artistic outputs |
| teaching methods |
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| Knowledge |
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| Analysis of a presentation |
| Analysis of a presentation |
| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| Monologic (Exposition, lecture, briefing) |
| Monologic (Exposition, lecture, briefing) |
| Practice exercises |
| Practice exercises |
| Skills |
|---|
| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| Analysis of a presentation |
| Analysis of a presentation |
| Practice exercises |
| Practice exercises |
| assessment methods |
|---|
| Knowledge |
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| Analysis of a presentation given by the student |
| Analysis of a presentation given by the student |
| Analysis of the student's performance |
| Analysis of the student's performance |
| Didactic test |
| Didactic test |
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Recommended literature
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Indie fonts : compendium of digital type from independent foundries. Gloucester, MA : Rockport Publishers, 2002. ISBN 1592531237.
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BERAN, Vladimír. Aktualizovaný typografický manuál. Praha: Kafka design, 2016. ISBN 8090182402.
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Coles, Stephen. The Geometry of Type.
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Filip Blažek. Typokniha. 2020. ISBN 978-80-88308-12-6.
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Kočička, P., Blažek, F. Praktická typografie. Computer Press, 2000. ISBN 8072263854.
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Müller-Brockmann, Josef. Grid systems in graphic design : a visual communication manual for graphic designers, typographers and three dimensional designers = Rastersysteme für die visuelle Gestaltung. 2012. ISBN 9783721201451.
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SEDDON, Tony. Lets talk Type: An Essential Lexicon of Type Terms. London: Thames and Hudson, 2016. ISBN 9780500292297.
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