Course: Advertising Photography 2

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Course title Advertising Photography 2
Course code KARF/XAF2
Organizational form of instruction Practical studio classes
Level of course Bachelor
Year of study not specified
Semester Summer
Number of ECTS credits 10
Language of instruction English, German
Status of course unspecified
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Course availability The course is available to visiting students
Lecturer(s)
  • Jindra Jan, doc. MgA.
Course content
- Advanced work with large-format camera. - Mastering the classic process of black and white photography. - Photographing on colour materials. - Photographing of small objects made of glass, glossy metal, china etc. - Development of student´s creativity. - Seminar task - creative project on an assigned topic.

Learning activities and teaching methods
Analysis of a work of art
  • Home preparation for classes - 14 hours per semester
  • Participation in classes - 20 hours per semester
prerequisite
Knowledge
Basic knowledge of the processing of black-and-white film in both negative and positive. Mastering of basic exponometric skills.
Basic knowledge of the processing of black-and-white film in both negative and positive. Mastering of basic exponometric skills.
learning outcomes
Photographing of small objects.
Photographing of small objects.
Still life with a dominant subject.
Still life with a dominant subject.
The student can define advertising photography.
The student can define advertising photography.
The student can take photographs independently in the studio.
The student can take photographs independently in the studio.
The student can propose an advertising idea.
The student can propose an advertising idea.
Skills
Development of student's creativity.
Development of student's creativity.
The student can propose an alternative solution to an advertising assignment.
The student can propose an alternative solution to an advertising assignment.
The students can work with digital camera.
The students can work with digital camera.
The students distinguishes different ways of lighting a scene.
The students distinguishes different ways of lighting a scene.
The student can design an advertising photo with an idea.
The student can design an advertising photo with an idea.
teaching methods
Knowledge
Analysis of a work of art
Analysis of a work of art
assessment methods
Analysis of a work of art
Analysis of a work of art
Recommended literature
  • Evelyn Roth. Designing a Photographic Studio. Amphoto, New York, 1988. ISBN 0-8174-3787-8.
  • Irving Penn. Objects for the Printed Page. Essen, Museum Folkwang, 2001. ISBN 0-8174-3786-X.
  • Jan Jindra. The Eighties. Praha, 2016. ISBN 978-80-906019-6-3.
  • Linton, Jonathan. Tematická encyklopedie Pro Photo. 2001.


Study plans that include the course
Faculty Study plan (Version) Category of Branch/Specialization Recommended year of study Recommended semester