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Lecturer(s)
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Course content
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1. Copyright and the right to own the photograph 2. Acquisition strategies of Czech and foreign photographers 3. Calculation of photographic fees and accounting agenda 4. The role of the representative - representation and specialisation 5. The role and focus of the photographic portfolio 6. Advertising agencies 7. Commissions for regular clients and other clients 8. Exhibition activity, exhibition rentals 9. Publishing activities and sale of author's books 10. Communication with advertising agency 12. Cooperation with a photo bank 13. Photography personalities and successful strategies
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Learning activities and teaching methods
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- Home preparation for classes
- 3 hours per semester
- Participation in classes
- 10 hours per semester
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| prerequisite |
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| Knowledge |
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| Professional knowledge in the field of advertising photography. |
| Professional knowledge in the field of advertising photography. |
| Skills |
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| The student masters digital scanning technology. |
| The student masters digital scanning technology. |
| learning outcomes |
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| Knowledge |
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| The student can define an acquisition strategy. |
| The student can define an acquisition strategy. |
| The student can describe the composition of the portfolio. |
| The student can describe the composition of the portfolio. |
| The student can define the requirements of an image agency. |
| The student can define the requirements of an image agency. |
| The student can explain the terms of the copyright agreement. |
| The student can explain the terms of the copyright agreement. |
| The student can describe the requirements for a photography studio. |
| The student can describe the requirements for a photography studio. |
| Skills |
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| The student can design an individual portfolio. |
| The student can design an individual portfolio. |
| The student can analyze his situation in the field of photography. |
| The student can analyze his situation in the field of photography. |
| The student can analyze the center of gravity of his art work. |
| The student can analyze the center of gravity of his art work. |
| The student can distinguish between the advantages and disadvantages of copyright contracts. |
| The student can distinguish between the advantages and disadvantages of copyright contracts. |
| The student can create a strategy for his photography activity. |
| The student can create a strategy for his photography activity. |
| teaching methods |
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| Knowledge |
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| Lecturing |
| Lecturing |
| Skills |
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| Monologic (Exposition, lecture, briefing) |
| Monologic (Exposition, lecture, briefing) |
| assessment methods |
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| Knowledge |
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| Analysis of the student's performance |
| Analysis of the student's performance |
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Recommended literature
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JINDRA, Jan. Reklamní a produktová fotografie. Brno, 2011. ISBN 9788025131121.
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JINDRA, Jan. S Kafkou na cestách. .
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Roth, Evelyn. Designing a photographic studio. New York, 1988. ISBN 0-8174-3786-X.
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Thompson, Don. Jak prodat vycpaného žraloka za 12 milionů dolarů : prapodivné zákony ekonomiky současného umění a aukčních domů. Vyd. 1. Zlín : Kniha Zlín, 2010. ISBN 978-80-87162-58-3.
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