Course: Advertising Photography 7

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Course title Advertising Photography 7
Course code KARF/MD7AT
Organizational form of instruction Practical studio classes
Level of course Master
Year of study not specified
Semester Winter
Number of ECTS credits 4
Language of instruction Czech, English, German
Status of course unspecified
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Lecturer(s)
Course content
- Complex creative tasks: calendar, advertising campaigns for companies... - Implementation of all available technologies for recording and processing photographic images - Students work on their Master´s project and prepare their author exhibition.

Learning activities and teaching methods
Dialogic (Discussion, conversation, brainstorming), Demonstration, Activities related to graphics and visual arts
  • Home preparation for classes - 48 hours per semester
  • Participation in classes - 48 hours per semester
prerequisite
Knowledge
Successful completion of bachelor studies in photography, passing of entrance test. Proficient knowledge of photographic technology, highly creative thinking.
Successful completion of bachelor studies in photography, passing of entrance test. Proficient knowledge of photographic technology, highly creative thinking.
learning outcomes
The student has improved his/her creative skills and professionalism in the area of advertising and creative photography. The student has basic knowledge of the curator profession and is able to select photographs and prepare exhibitions of other authors.
The student has improved his/her creative skills and professionalism in the area of advertising and creative photography. The student has basic knowledge of the curator profession and is able to select photographs and prepare exhibitions of other authors.
The student can cooperate with students of another field.
The student can cooperate with students of another field.
The student can implement a more complex creative task.
The student can implement a more complex creative task.
The student can define a master's project.
The student can define a master's project.
The student can explain the content of his author's exhibition.
The student can explain the content of his author's exhibition.
The student can define his photographic style.
The student can define his photographic style.
Skills
The student can create a more complex work.
The student can create a more complex work.
Student can create a conceptual exhibition.
Student can create a conceptual exhibition.
The student can implement a professional contract.
The student can implement a professional contract.
The student can lead a creative exercise.
The student can lead a creative exercise.
The student can define his theoretical photographic literature.
The student can define his theoretical photographic literature.
teaching methods
Knowledge
Activities related to graphics and visual arts
Activities related to graphics and visual arts
Demonstration
Dialogic (Discussion, conversation, brainstorming)
Demonstration
Dialogic (Discussion, conversation, brainstorming)
assessment methods
Preparation of a presentation
Analysis of creative works (Music, visual arts, literature)
Analysis of creative works (Music, visual arts, literature)
Preparation of a presentation
Grade (Using a grade system)
Grade (Using a grade system)
Recommended literature
  • Pro Lighting, všechny svazky edice.


Study plans that include the course
Faculty Study plan (Version) Category of Branch/Specialization Recommended year of study Recommended semester