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Lecturer(s)
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Course content
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- Photographic portfolio, selection and structure - Web presentation of a photographer - Acquiring commissions - Successful acquisition strategies (case studies) - Cooperation photo stock agencies - Design the photographic studio
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Learning activities and teaching methods
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Monologic (Exposition, lecture, briefing)
- Participation in classes
- 25 hours per semester
- Home preparation for classes
- 5 hours per semester
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| prerequisite |
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| Knowledge |
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| Basic knowledge about advertising photography. |
| Basic knowledge about advertising photography. |
| learning outcomes |
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| The student has knowledge of presentation strategies, setting up own photographic studio, acquisition strategies, calculation of royalties and copyright law. |
| The student has knowledge of presentation strategies, setting up own photographic studio, acquisition strategies, calculation of royalties and copyright law. |
| The student can put together a portfolio. |
| The student can put together a portfolio. |
| The student can define an acquisition strategy. |
| The student can define an acquisition strategy. |
| The students can cooperate with image agencies. |
| The students can cooperate with image agencies. |
| The student knows the basics of copyright. |
| The student knows the basics of copyright. |
| The student can describe the requirements for a photographic studio. |
| The student can describe the requirements for a photographic studio. |
| Skills |
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| The student can design an individual portfolio. |
| The student can design an individual portfolio. |
| The student has an overview of the photography market. |
| The student has an overview of the photography market. |
| The student can analyze the focus of creation. |
| The student can analyze the focus of creation. |
| The student can analyze the copyright contract. |
| The student can analyze the copyright contract. |
| The student can assemble the equipment of the studio. |
| The student can assemble the equipment of the studio. |
| teaching methods |
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| Knowledge |
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| Monologic (Exposition, lecture, briefing) |
| Monologic (Exposition, lecture, briefing) |
| assessment methods |
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| Analysis of educational material |
| Analysis of educational material |
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Recommended literature
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CAPE, Jonathan. Annie Leibovitz at Work. London, 2022. ISBN 9780224087575.
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JINDRA, Jan. Osmdesátky. Praha, 2016. ISBN 9788090601963.
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JINDRA, Jan. Reklamní a produktová fotografie. Brno, 2011. ISBN 9788025131121.
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LOWE, Paul. 1001 Photographs You Must Seen Before Die. London, 2017. ISBN 9781844039173.
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MASSEN, Wolfgang a kol. Základní znalosti a strategie. Praha: Asociace fotografů, 2002.
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POHRIBNÝ, Jan. Kreativní barva ve fotografii. Brno, 2002. ISBN 9788074133329.
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