|
Lecturer(s)
|
|
|
|
Course content
|
unspecified
|
|
Learning activities and teaching methods
|
- Preparation for course credit
- 10 hours per semester
- Participation in classes
- 26 hours per semester
|
| prerequisite |
|---|
| Knowledge |
|---|
| He knows photographic technique, the basics of working with light and data processing. |
| He knows photographic technique, the basics of working with light and data processing. |
| Skills |
|---|
| Independently photograph in the studio and outdoors and process image data in software. |
| Independently photograph in the studio and outdoors and process image data in software. |
| learning outcomes |
|---|
| Knowledge |
|---|
| methodology of product catalog concept |
| methodology of product catalog concept |
| design of a specific visual catalog solution |
| design of a specific visual catalog solution |
| production preparation - location, technology, personnel and technical support, data processing |
| production preparation - location, technology, personnel and technical support, data processing |
| realization of photos in the selected location |
| realization of photos in the selected location |
| data processing - postproduction |
| data processing - postproduction |
| Student gets skills of creating product photos using unconventional scene lighting both in exterior and interior. Student can create the product PR visual photo set and product presentation. |
| Student gets skills of creating product photos using unconventional scene lighting both in exterior and interior. Student can create the product PR visual photo set and product presentation. |
| Skills |
|---|
| handles the process of creating a professional product catalog |
| handles the process of creating a professional product catalog |
| can conceptually prepare a catalog concept |
| can conceptually prepare a catalog concept |
| can proceed in such a way as to ensure the necessary quality of production |
| can proceed in such a way as to ensure the necessary quality of production |
| can process data in the necessary quality for handing over to a graphics studio |
| can process data in the necessary quality for handing over to a graphics studio |
| in cooperation with the graphic studio, he is able to ensure adequate printing of the catalog or video presentation of the product |
| in cooperation with the graphic studio, he is able to ensure adequate printing of the catalog or video presentation of the product |
| teaching methods |
|---|
| Knowledge |
|---|
| Work activities (Practical training) |
| Work activities (Practical training) |
| Skills |
|---|
| Work activities (Practical training) |
| Work activities (Practical training) |
| assessment methods |
|---|
| Knowledge |
|---|
| Analysis of the student's portfolio |
| Analysis of the student's portfolio |
|
Recommended literature
|
-
Jan Pohribny. Kreativni svetlo ve fotografii. Brno, Zoner Press, 2012. ISBN 978-80-7413-143-1.
-
POHRIBNÝ, J. Kreativní barva ve fotografii. Brno, 2016. ISBN 978-80-7413-332-9.
-
Roman Pihan. Mistrovství práce se světlem. Institut digitální fotografie, 2008. ISBN 978-80-87155-02-8.
|