Course: Theory and Technology of Advertising Photography 2

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Course title Theory and Technology of Advertising Photography 2
Course code KARF/MD2TT
Organizational form of instruction Lecture + Seminary
Level of course Bachelor
Year of study not specified
Semester Summer
Number of ECTS credits 2
Language of instruction Czech
Status of course unspecified
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Lecturer(s)
Course content
- Introduction to optics - Illumination, index of refraction, transmittance module, absorption factor, dispersion - Optical projection, definition of optical system, basic characteristics of optical system, focus - Quality of projection, monochromatic and chromatic aberations - Corrections of optical systems, criteria of projection quality - Sources of radiation, primary and secondary sources, continuous and impulse sources - Receptors of radiation, spectral sensitiveness - Surface and spherical optics - General optical systems - Photographic object lenses, classification, construction and use - Interference of light, coherence, anti-reflexive layers, interference filters - Light diffraction, light polarization - Holography, principles and basic characteristics

Learning activities and teaching methods
Lecturing, Monologic (Exposition, lecture, briefing), Projection (static, dynamic)
  • Home preparation for classes - 12 hours per semester
  • Participation in classes - 26 hours per semester
prerequisite
Knowledge
Prerequisite for launching the study of this course is a basic orientation in high school physics - optics.
Prerequisite for launching the study of this course is a basic orientation in high school physics - optics.
Skills
The student masters the basics of working with photographic lenses.
The student masters the basics of working with photographic lenses.
learning outcomes
Knowledge
The student has knowledge of basic rules of optics and it able to apply this knowledge when working with photographic optics and analogue and digital photography.
The student has knowledge of basic rules of optics and it able to apply this knowledge when working with photographic optics and analogue and digital photography.
can principles of sense of vision
can principles of sense of vision
can basic fields of optics describing the light behaviour
can basic fields of optics describing the light behaviour
can the lenses production proces
can the lenses production proces
understands the lenses defects and its corrections issues
understands the lenses defects and its corrections issues
knows the basics of photometry
knows the basics of photometry
Skills
The student controls photographic lenses, knows how to choose optimal optics for a specific photographic purpose, can evaluate the suitability and quality of lenses when purchasing them.
The student controls photographic lenses, knows how to choose optimal optics for a specific photographic purpose, can evaluate the suitability and quality of lenses when purchasing them.
handles the photographic lenses
handles the photographic lenses
knows how to choose optimal lens for concrete purpose
knows how to choose optimal lens for concrete purpose
knows to test optical quality of the lens
knows to test optical quality of the lens
knows how to solve optical aberrations
knows how to solve optical aberrations
knows the photographic lenses accessories and how to use them
knows the photographic lenses accessories and how to use them
teaching methods
Knowledge
Monologic (Exposition, lecture, briefing)
Monologic (Exposition, lecture, briefing)
Projection (static, dynamic)
Lecturing
Projection (static, dynamic)
Lecturing
Skills
Demonstration
Demonstration
Analysis of a presentation
Analysis of a presentation
Lecturing
Lecturing
Monologic (Exposition, lecture, briefing)
Monologic (Exposition, lecture, briefing)
assessment methods
Knowledge
Preparation of a presentation
Preparation of a presentation
Grade (Using a grade system)
Grade (Using a grade system)
Oral examination
Oral examination
Recommended literature
  • Student Filmmaker's Book. New York: Kodak Publications, 2002. ISBN 0-87985-800-1.
  • Technické základy fotografie. 1. vyd. Praha : Komora fotografických živností, 2002. ISBN 8002014928.
  • BAJER, Jiří. Optika 1. Olomouc chlup.net., 2015. ISBN 97890709805.
  • BAJER, Jiří. Optika 2. Olomouc chlup.net., 2018. ISBN 97890709805.
  • Eigl, J. Optika aplikovaná v obrazové technice. Praha : SPN, 1987.
  • Eigl, Jan, Blumová, Věra. Optické základy obrazové techniky. Praha : FAMU, 1993.
  • Fuka, J., Havelka, B. Optika. Praha SPN, 1961.
  • FUKA, Josef a Bedřich HAVELKA. Optika. Praha: SPN, 1961.
  • HALLIDAY, David, Robert RESNICK a Jearl WALKER. Fyzika: vysokoškolská učebnice obecné fyziky, část Optika. Brno: VUTIUM, 2000. ISBN 8021418680.
  • Lepil, O. Fyzika pro gymnázia - optika. Praha : Prometheus, 2002. ISBN 80-7196-237-6.
  • LEPIL, Oldřich. Malý lexikon fyziky. Praha: Prometheus, 1995. ISBN 8085849771.
  • NOVOTNÝ, Petr. Optika, Sbírka příkladů ? Upravený studijní text pro posluchače I. ročníku ARF FMK. ARF FMK UTB v elektronické podobě, 2014.
  • Pihan, R. Mistrovství práce s DSLR. 2006. ISBN 80-903210-8-9.
  • Pihan, R. Mistrovství práce se svštlem. IDIF, s.r.o. Praha, 2009. ISBN 978-80-87155-02-8.
  • Ponec, Jan. Digitální fotografie. 1. vyd. Olomouc : Univerzita Palackého, Přírodovědecká fakulta, 2002. ISBN 8024405334.
  • PONEC, Jan. Optické přístroje I. a II. díl. Olomouc: UP, 2011.
  • ŠTRBA, Anton, Vladimír MESÁROŠ a Dagmar SENDERÁKOVÁ. Svetlo: vlny, lúče, fotóny. Nitra: Enigma, 2011. ISBN 9788089132836.


Study plans that include the course
Faculty Study plan (Version) Category of Branch/Specialization Recommended year of study Recommended semester