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Lecturer(s)
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Course content
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1. - 2. Familiarization with the equipment available for loan and the equipment in the studio 3. - 4. Basics of lighting in the studio - constant light, flashes, use of softboxes and other proprietary equipment 5. - 6. Photographing advertising photographs of products in the studio 7. - 8. Lighting with colour filters, combination of steady light and flashes 9. - 10. Familiarization with the Photoshop environment, consultation of the specified retouching 11. - 12. Use of short product videos for social media, differences between working with photography and video 13. Consultation of work in progress, finalization of work.
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Learning activities and teaching methods
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Monologic (Exposition, lecture, briefing), Dialogic (Discussion, conversation, brainstorming), Activities related to graphics and visual arts
- Participation in classes
- 13 hours per semester
- Home preparation for classes
- 12 hours per semester
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| prerequisite |
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| Knowledge |
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| Basic knowledge of the work with DSLR camera. Basic knowledge of the work in program Adobe Photoshop. |
| Basic knowledge of the work with DSLR camera. Basic knowledge of the work in program Adobe Photoshop. |
| learning outcomes |
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| Student gets an overview and basic orientation in the Capture One software environment. He will be able to prepare, capture and finalize the desired table-top scene. At the same time, he is familiar with the advantages and risks of digital imaging, and can compare both variants (analog photography included in the KARF/ARF1 technical exercises and digital media), and choose the suitable method for his upcoming projects. |
| Student gets an overview and basic orientation in the Capture One software environment. He will be able to prepare, capture and finalize the desired table-top scene. At the same time, he is familiar with the advantages and risks of digital imaging, and can compare both variants (analog photography included in the KARF/ARF1 technical exercises and digital media), and choose the suitable method for his upcoming projects. |
| At the same time, he is familiar with the advantages and risks of digital imaging, and can compare both variants (analog photography included in the KARF / MD1AT technical exercises and digital media), and choose the suitable method for his upcoming projects. |
| At the same time, he is familiar with the advantages and risks of digital imaging, and can compare both variants (analog photography included in the KARF / MD1AT technical exercises and digital media), and choose the suitable method for his upcoming projects. |
| Can describe how to prepare his shooting equipment for work. |
| Can describe how to prepare his shooting equipment for work. |
| Can name at least 3 types of online self-presentation and how to use them. |
| Can name at least 3 types of online self-presentation and how to use them. |
| Name and explain usage of basic retouch tools in Photoshop software. |
| Name and explain usage of basic retouch tools in Photoshop software. |
| Skills |
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| Create a creative moodboard containing the key elements of the visual. |
| Create a creative moodboard containing the key elements of the visual. |
| Carry out advertising photography of the product in the studio using different lighting methods. |
| Carry out advertising photography of the product in the studio using different lighting methods. |
| Use Photoshop's photo retouching tools and use them to edit photos. |
| Use Photoshop's photo retouching tools and use them to edit photos. |
| Present the resulting photos and evaluate the correctness of procedures. |
| Present the resulting photos and evaluate the correctness of procedures. |
| Choose appropriate photos to present your work on social networks, websites or in the press. |
| Choose appropriate photos to present your work on social networks, websites or in the press. |
| teaching methods |
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| Knowledge |
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| Monologic (Exposition, lecture, briefing) |
| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| Monologic (Exposition, lecture, briefing) |
| Activities related to graphics and visual arts |
| Activities related to graphics and visual arts |
| assessment methods |
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| Analysis of a work of art |
| Analysis of a work of art |
| Analysis of works made by the student (Technical products) |
| Analysis of creative works (Music, visual arts, literature) |
| Analysis of works made by the student (Technical products) |
| Analysis of creative works (Music, visual arts, literature) |
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Recommended literature
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edice knih Pro Lighting.
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Magazín Dolce Vita. .
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Magazín ELLE Decoration. .
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Magazín Marianne Bydlení. .
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FAULNKNER Andrew, CHAVEZ Conrad. Adobe Photoshop CC: Oficiální výukový kurz.. Computer Press. ISBN 9788025147412.
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JINDRA, Jan. Reklamní a produktová fotografie. Praha: Computer Press, 2011. ISBN 9788025131121.
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Larg, Alex, Wood, Jane. Tematická encyklopedie Pro Lighting.
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