Course: Advertising Photography Studio 2

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Course title Advertising Photography Studio 2
Course code KARF/AT2
Organizational form of instruction Practical studio classes
Level of course Bachelor
Year of study not specified
Semester Summer
Number of ECTS credits 4
Language of instruction Czech
Status of course unspecified
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Lecturer(s)
  • Jindra Jan, doc. MgA.
  • Prokop Jaroslav, doc. MgA.
Course content
1. Assignment of individual tasks 2. Introduction of the light park 3. Demonstration of previous solutions 4. - 8. Consultation 9. Test prints and editorial selection 10. Final prints and enlargements of the assignment 11. Correction of prints and enlargements 12. - 13. Joint evaluation

Learning activities and teaching methods
  • Participation in classes - 52 hours per semester
  • Home preparation for classes - 48 hours per semester
prerequisite
Knowledge
The basic know how of camera Sinar.
The basic know how of camera Sinar.
Skills
Aesthetic feeling of the picture surface of the photograph.
Aesthetic feeling of the picture surface of the photograph.
learning outcomes
Knowledge
The student is able to do creative and technical tasks using classical black and white photography. The student is informed in the problems of lighting glass and other small objects.
The student is able to do creative and technical tasks using classical black and white photography. The student is informed in the problems of lighting glass and other small objects.
He technically and creatively masters the work in the field of photographing small objects - table top.
He technically and creatively masters the work in the field of photographing small objects - table top.
Student handles the issue of lighting table top photography.
Student handles the issue of lighting table top photography.
He is familiar with the history of the still life genre.
He is familiar with the history of the still life genre.
He controls the capture of a photographic image and its processing with analog technology.
He controls the capture of a photographic image and its processing with analog technology.
Skills
Student is able to implement creative and technical tasks using classic black and white and digital photography.
Student is able to implement creative and technical tasks using classic black and white and digital photography.
Student orients himself in the way of lighting glass and other small objects.
Student orients himself in the way of lighting glass and other small objects.
Student able to controls the arranging process and lighting of the photographic still life.
Student able to controls the arranging process and lighting of the photographic still life.
Student can controls the processing of a black and white photographic negative.
Student can controls the processing of a black and white photographic negative.
He is able to control the process of enlarging of photography in the darkroom.
He is able to control the process of enlarging of photography in the darkroom.
teaching methods
Knowledge
Demonstration
Demonstration
Analysis of a presentation
Analysis of a presentation
Skills
Activities related to graphics and visual arts
Activities related to graphics and visual arts
Analysis of a work of art
Analysis of a work of art
Activating (Simulation, games, dramatization)
Activating (Simulation, games, dramatization)
assessment methods
Knowledge
Analysis of a work of art
Analysis of a work of art
Analysis of educational material
Analysis of educational material
Recommended literature
  • Freeman, Michael. Očima fotografa : kompozice pro lepší (digitální) fotografie. 1. vyd. Brno : Zoner Press, 2008. ISBN 978-80-7413-003-8.
  • GIBSON, David. Manuál pouličního fotografa. Brno: Zoner Press, 2014. ISBN 9788074132995.
  • JINDRA, Jan. Osmdesátky. Praha: Asociace fotografů, 2016. ISBN 9788090601963.
  • JINDRA, Jan. Reklamní a produktová fotografie. Praha: Computer Press, 2011. ISBN 9788025131121.
  • MARIEN, Mary Warner. Photography. A Cultural History. London: Laurence King Publishing, 2010. ISBN 9781856696661.
  • POSPĚCH, Tomáš. Myslet fotografii. Česká fotografie 1938?2000. Praha: Positif, 2014. ISBN 978-80-87407-05-0.
  • RITTER, Dorothea, SIEGER, Dietmar, PRIMUS, Zdenek (eds.). Život věcí. Idea zátiší ve fotografii 1840-1985. KANT - Karel Kerlický, 2006. ISBN 8086970035.


Study plans that include the course
Faculty Study plan (Version) Category of Branch/Specialization Recommended year of study Recommended semester