Course: Advertising Photography Studio 1

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Course title Advertising Photography Studio 1
Course code KARF/AT1
Organizational form of instruction Practical studio classes
Level of course Bachelor
Year of study not specified
Semester Winter
Number of ECTS credits 4
Language of instruction Czech
Status of course unspecified
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Lecturer(s)
  • Jindra Jan, doc. MgA.
  • Prokop Jaroslav, doc. MgA.
Course content
1. Assignment of individual tasks 2. Introduction of the light park 3. Demonstration of previous solutions 4. - 8. Consultation 9. Test prints and editorial selection 10. Final prints and enlargements of the assignment 11. Correction of prints and enlargements 12. - 13. Joint evaluation

Learning activities and teaching methods
  • Participation in classes - 52 hours per semester
  • Home preparation for classes - 48 hours per semester
prerequisite
Knowledge
Práce s digitální kamerou. Teoretická znalost klasického černobílého procesu. Základní znalosti v programu Photoshop.
Práce s digitální kamerou. Teoretická znalost klasického černobílého procesu. Základní znalosti v programu Photoshop.
Skills
Student dovede samostatně plnit zadání ve ateliéru. Student dovede zpracovat černobílý fotografický materiál.
Student dovede samostatně plnit zadání ve ateliéru. Student dovede zpracovat černobílý fotografický materiál.
learning outcomes
Knowledge
The student is able to complete tasks using classic black and white photography.
The student is able to complete tasks using classic black and white photography.
Student umí vysvětlit základy digitální fotografie.
Student umí vysvětlit základy digitální fotografie.
The student is able to define the necessary equipment for professional study.
The student is able to define the necessary equipment for professional study.
The student can describe the functions of the camera on a large format.
The student can describe the functions of the camera on a large format.
The student can define the equipment of a black-and-white darkroom.
The student can define the equipment of a black-and-white darkroom.
Skills
The student is able to realize classic black and white photography.
The student is able to realize classic black and white photography.
The student can create a digital image according to the assignment.
The student can create a digital image according to the assignment.
The student can design a basic lighting solution for an order.
The student can design a basic lighting solution for an order.
The student can solve a table-top photo with a large format.
The student can solve a table-top photo with a large format.
The student can design a photo lighting solution for a shiny object.
The student can design a photo lighting solution for a shiny object.
teaching methods
Knowledge
Demonstration
Demonstration
Skills
Analysis of a work of art
Analysis of a work of art
assessment methods
Knowledge
Analysis of a work of art
Analysis of a work of art
Recommended literature
  • Freeman, Michael. Očima fotografa : kompozice pro lepší (digitální) fotografie. 1. vyd. Brno : Zoner Press, 2008. ISBN 978-80-7413-003-8.
  • GIBSON, David. Manuál pouličního fotografa. Brno: Zoner Press, 2014. ISBN 9788074132995.
  • JINDRA, Jan. Osmdesátky. Praha: Asociace fotografů, 2016. ISBN 9788090601963.
  • JINDRA, Jan. Reklamní a produktová fotografie. Praha: Computer Press, 2011. ISBN 9788025131121.
  • Marien, Mary Warner. Photography : a cultural history. 3rd ed. London : Laurence King Publishing, 2010. ISBN 978-1-85669-666-1.
  • POSPĚCH, Tomáš. Myslet fotografii. Česká fotografie 1938?2000. Praha: Positif, 2014. ISBN 978-80-87407-05-0.
  • RITTER, Dorothea, SIEGER, Dietmar, PRIMUS, Zdenek (eds.). Život věcí. Idea zátiší ve fotografii 1840-1985. KANT - Karel Kerlický, 2006. ISBN 8086970035.


Study plans that include the course
Faculty Study plan (Version) Category of Branch/Specialization Recommended year of study Recommended semester