|
Lecturer(s)
|
|
|
|
Course content
|
The course focuses on the possible methods and technical aspects of presenting a design work depending on its characteristics. The content of this semester is a comprehensive analysis of various areas of design work and ways of their presentation with regard to the specific characteristics of the chosen environment and the defined target group of recipients of the message. The student will learn about innovative approaches and progressive technologies in the field of design presentation.
|
|
Learning activities and teaching methods
|
Individual work of students
- Home preparation for classes
- 20 hours per semester
- Participation in classes
- 20 hours per semester
|
| prerequisite |
|---|
| Knowledge |
|---|
| basic orientation in product areas |
| basic orientation in product areas |
| Skills |
|---|
| distinguish the basic product areas and their characteristics |
| distinguish the basic product areas and their characteristics |
| learning outcomes |
|---|
| Knowledge |
|---|
| list the basic components of the presentation of a design work |
| list the basic components of the presentation of a design work |
| describe the rules for assembling a homogeneous collection of design works |
| describe the rules for assembling a homogeneous collection of design works |
| characterise the principles applicable to the preparation of graphic materials for promotional materials and other printed materials |
| characterise the principles applicable to the preparation of graphic materials for promotional materials and other printed materials |
| define the basic principles of correct product lighting |
| define the basic principles of correct product lighting |
| explain the basic differences between different world and domestic exhibition events |
| explain the basic differences between different world and domestic exhibition events |
| Skills |
|---|
| identify emerging trends in the presentation of design work |
| identify emerging trends in the presentation of design work |
| select a suitable exhibition event based on the analysis |
| select a suitable exhibition event based on the analysis |
| design a display that appropriately highlights the benefits of the product or collection of products on display |
| design a display that appropriately highlights the benefits of the product or collection of products on display |
| use conventional and progressive technologies in the presentation of design work |
| use conventional and progressive technologies in the presentation of design work |
| successfully promote a design solution or product collection |
| successfully promote a design solution or product collection |
| teaching methods |
|---|
| Knowledge |
|---|
| Individual work of students |
| Individual work of students |
| Skills |
|---|
| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| assessment methods |
|---|
| Knowledge |
|---|
| Analysis of a presentation given by the student |
| Analysis of a presentation given by the student |
|
Recommended literature
|
-
Bhaskaran, Lakshmi. Podoby moderního designu. Praha, Slovart, 2007. ISBN 978-80-7209-864-4.
-
PELCL, Jiří. Design: od myšlenky k realizaci. Vysoká škola uměleckoprůmyslová v Praze, 2012.
-
Polster, B., Neumanová, C., Schuler, M., Leven, F. AZ Lexikon moderního designu.. Praha: Nakladatelství Slovart, s. r. o., 2008. ISBN 978-80-7391-080-8.
|