|
Lecturer(s)
|
-
Surman Martin, doc. MgA. ArtD.
|
|
Course content
|
Professional consultations aimed to define a specific topic which will be processed by the doctoral student with focus on conceptual originality and realization methods. The student presents the result not only by model methods but also by virtual outputs. The aim is to create a complex concept of a designer solution with focus on the product´s semantic relations and quality perceived by prospective users.
|
|
Learning activities and teaching methods
|
|
Dialogic (Discussion, conversation, brainstorming), Activities related to graphics and visual arts
|
| prerequisite |
|---|
| Knowledge |
|---|
| Graduate knowledge of history of design. Ability to study foreign literature sources. Knowledge of trends and corresponding technological social connections. Ability to orally interpret scientific texts. Convincing presentation of a 3D designer artwork. |
| Graduate knowledge of history of design. Ability to study foreign literature sources. Knowledge of trends and corresponding technological social connections. Ability to orally interpret scientific texts. Convincing presentation of a 3D designer artwork. |
| learning outcomes |
|---|
| to describe the stratification of consumer and user groups |
| to describe the stratification of consumer and user groups |
| to perceive the semantic dimension of a product in terms of both its function and its symbolic meaning |
| to perceive the semantic dimension of a product in terms of both its function and its symbolic meaning |
| to define key design approaches |
| to define key design approaches |
| to distinguish between basic technological processes |
| to distinguish between basic technological processes |
| to characterise trends in technology and market preferences |
| to characterise trends in technology and market preferences |
| Skills |
|---|
| to compare individual works in the field of design, finding their common features and differences |
| to compare individual works in the field of design, finding their common features and differences |
| to infer trends and directions in technology, market preferences, including individual user preferences |
| to infer trends and directions in technology, market preferences, including individual user preferences |
| to create and modify the communication relationship between the designer - product - user |
| to create and modify the communication relationship between the designer - product - user |
| to apply the acquired knowledge in their creative work |
| to apply the acquired knowledge in their creative work |
| to distinguish the specifics of the semantic dimension of the product |
| to distinguish the specifics of the semantic dimension of the product |
| teaching methods |
|---|
| Knowledge |
|---|
| Activities related to graphics and visual arts |
| Activities related to graphics and visual arts |
| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| assessment methods |
|---|
| Analysis of creative works (Music, visual arts, literature) |
| Preparation of a presentation |
| Preparation of a presentation |
| Analysis of creative works (Music, visual arts, literature) |
|
Recommended literature
|
-
Adorno, T. Estetická teorie. Praha, 1997.
-
Agamben, G. Prostředky bez účelu. Praha, 2003.
-
Barnard, Malcolm. Art, Design and Visual Culture. Basingstoke, 1998.
-
Filipová, M., Rampley, M. (eds.). Možnosti vizuálních studií. Brno, 2007.
-
Hesket, J. Industrial Design. Thames & Hudson, 2001.
-
Kesner, L. (ed.). Vizuální teorie, 2. vydání. Praha, 2005.
-
Margolin, V. (ed.). Design Discourse: History, Theory, Criticism. Chicago, 1989.
-
Margolius, I. Automobiles by Architects. Wiley-Academy, 2000.
-
McLuhan, M. Člověk, média a elektronická kultura. Brno, 2000.
-
Pachmanová, Martina (ed.). Aktualita a věčnost. Praha, 2006.
-
Papanek, Victor. Design for the Real World: Human Ecology and Social Change. New York, 1971.
-
Pye, David. The Nature and Aesthetics of Design. London: The Herbert Press, 1978.
-
Stibral, K. Proč je příroda krásná? Estetické vnímání přírody v novověku. Praha, 2006.
-
Sutnar, Ladislav. Visual design in Action. New York, Hastings House, 1961.
-
Tjalve, Eskild. Projektowanie form wyrobów przemyslowych: Zasady postepowania. Warszawa: Arkady, 1984.
-
Venturi, R. Složitost a protiklad v architektuře. Arbor Vitae, 2003.
|