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Lecturer(s)
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Petříčková Kristýna, doc. MgA. Ph.D.
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Zadrick Karin, MgA.
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Course content
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Course content: 1. Current trends in contemporary fashion photography 2. Types of photography used in the commercial industry and advertising 3. Artistic versus fashion photography 4. Analog and digital photography 5. Management and creation 6. Legal aspect of creation 7. Ethical pitfalls 8. Manipulation, photomontage 9. Content and form in photography 10. Manipulation, photomontage 11. Aesthetics and individual aesthetic feeling in photography 12. Kitsch in photography
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Learning activities and teaching methods
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- Participation in classes
- 26 hours per semester
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| prerequisite |
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| Knowledge |
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| A basic orientation in the history of art. |
| A basic orientation in the history of art. |
| Skills |
|---|
| Prerequisities are not set. |
| Prerequisities are not set. |
| learning outcomes |
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| Knowledge |
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| KAOD/FOME2: Photography and Media 2 Knowledges: |
| KAOD/FOME2: Photography and Media 2 Knowledges: |
| - identify the types of photographs used in the commercial industry and advertising |
| - identify the types of photographs used in the commercial industry and advertising |
| - describe ethical pitfalls in photography |
| - describe ethical pitfalls in photography |
| - define the difference between artistic and fashion photography |
| - define the difference between artistic and fashion photography |
| - describe the basic legal aspects of creation |
| - describe the basic legal aspects of creation |
| - describe current trends in contemporary fashion photography |
| - describe current trends in contemporary fashion photography |
| Skills |
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| KAOD/FOME2: Photography and Media 2 Skills: |
| KAOD/FOME2: Photography and Media 2 Skills: |
| - apply the acquired knowledge to the post-production phase of fashion design |
| - apply the acquired knowledge to the post-production phase of fashion design |
| - apply fashion photography in creative industry print media |
| - apply fashion photography in creative industry print media |
| - apply fashion photography in the online media of the creative industry |
| - apply fashion photography in the online media of the creative industry |
| - critically evaluate information in relation to the application of fashion photography in the media |
| - critically evaluate information in relation to the application of fashion photography in the media |
| - distinguish and analyse manipulation, photomontage and kitsch in photography |
| - distinguish and analyse manipulation, photomontage and kitsch in photography |
| teaching methods |
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| Knowledge |
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| Analysis of a work of art |
| Analysis of a work of art |
| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| Monologic (Exposition, lecture, briefing) |
| Monologic (Exposition, lecture, briefing) |
| Individual work of students |
| Individual work of students |
| Skills |
|---|
| Activating (Simulation, games, dramatization) |
| Activating (Simulation, games, dramatization) |
| Analysis of a work of art |
| Analysis of a work of art |
| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| assessment methods |
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| Knowledge |
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| Systematic observation of the student |
| Systematic observation of the student |
| Analysis of a presentation given by the student |
| Analysis of a presentation given by the student |
| Analysis of creative works (Music, visual arts, literature) |
| Analysis of creative works (Music, visual arts, literature) |
| Analysis of the student's performance |
| Analysis of the student's performance |
| Analysis of a work of art |
| Analysis of a work of art |
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Recommended literature
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AUMONT, Jacques. Obraz. AMU, 2010. ISBN 978-80-7331-165-0.
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BERGER, John. Způsoby vidění. Praha: Labyrint, 2016. ISBN 978-80-87260-78.
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FLUSSER, Vilém. Za filosofii fotografie. Praha, 2013. ISBN 9788086603797.
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JINDRA, Jan. Charels Bridge. Praha: Bigg Boss, 2021. ISBN 978-80-908359-0-0.
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JINDRA, Jan. Osmdesátky. Praha: BiggBoss, 2016. ISBN 978-80-906019-6-.
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LIPOVETSKY, Gilles. Říše pomíjivosti. Praha: Prostor, 2002. ISBN 807260063X.
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MARITAIN, Jacques. Odpovědnost umělce. Praha: Triáda, 2011. ISBN 9788087256466.
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