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Lecturer(s)
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Petříčková Kristýna, doc. MgA. Ph.D.
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Zadrick Karin, MgA.
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Course content
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Course content: 1. Types of photography and their uses, history of photography 2. Photography as a medium in the contemporary world 3. Czech and world photography in the fashion industry and its issues 4. Application of photography in the media 5. Photography in social lifestyle magazines 6. Fashion author photography, author's handwriting in fashion magazines 7. The intermingling of authorial and commercial work 8. Retouches and their pitfalls 9. Mainstream versus counterculture 10. Authorship as a commodity 11. Photography as part of a concept
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Learning activities and teaching methods
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- Participation in classes
- 26 hours per semester
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| prerequisite |
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| Knowledge |
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| A basic orientation in the history of art. |
| A basic orientation in the history of art. |
| Skills |
|---|
| Prerequisities are not set. |
| Prerequisities are not set. |
| learning outcomes |
|---|
| Knowledge |
|---|
| KAOD/FOME1: Photography and Media 1 Knowledges: |
| KAOD/FOME1: Photography and Media 1 Knowledges: |
| - describe Czech and world photography in the fashion industry |
| - describe Czech and world photography in the fashion industry |
| - describe types of photography and their use |
| - describe types of photography and their use |
| - define mainstream and counterculture |
| - define mainstream and counterculture |
| - describe the history of photography |
| - describe the history of photography |
| - describe current trends in contemporary fashion photography |
| - describe current trends in contemporary fashion photography |
| Skills |
|---|
| KAOD/FOME1: Photography and Media 1 Skills: |
| KAOD/FOME1: Photography and Media 1 Skills: |
| - apply the acquired knowledge to the post-production phase of fashion design |
| - apply the acquired knowledge to the post-production phase of fashion design |
| - apply fashion photography in creative industry print media |
| - apply fashion photography in creative industry print media |
| - apply fashion photography in the online media of the creative industry |
| - apply fashion photography in the online media of the creative industry |
| - critically evaluate information in relation to the application of fashion photography in the media |
| - critically evaluate information in relation to the application of fashion photography in the media |
| - apply photography as part of the concept |
| - apply photography as part of the concept |
| teaching methods |
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| Knowledge |
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| Analysis of a work of art |
| Analysis of a work of art |
| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| Monologic (Exposition, lecture, briefing) |
| Monologic (Exposition, lecture, briefing) |
| Individual work of students |
| Individual work of students |
| Skills |
|---|
| Activating (Simulation, games, dramatization) |
| Activating (Simulation, games, dramatization) |
| Analysis of a work of art |
| Analysis of a work of art |
| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| assessment methods |
|---|
| Knowledge |
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| Systematic observation of the student |
| Systematic observation of the student |
| Analysis of a presentation given by the student |
| Analysis of a presentation given by the student |
| Analysis of creative works (Music, visual arts, literature) |
| Analysis of creative works (Music, visual arts, literature) |
| Analysis of the student's performance |
| Analysis of the student's performance |
| Analysis of a work of art |
| Analysis of a work of art |
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Recommended literature
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AUMONT, Jacques. Obraz. AMU, 2010. ISBN 978-80-7331-165-0.
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BARTHES, Roland. Světlá komora: vysvětlivka k fotografii. Praha: Agite/Fra, 2005. ISBN 9788071150817.
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BERGER, John. Způsoby vidění. Praha: Labyrint, 2016. ISBN 978-80-87260-78.
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CÍSAŘ, Karel. Co je to fotografie?. Praha. Herrmann & synové, 2004. ISBN 9788023951691.
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FLUSSER, Vilém. Za filosofii fotografie. Praha, 2013. ISBN 9788086603797.
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JINDRA, Jan. Charels Bridge. Praha: Bigg Boss, 2021. ISBN 978-80-908359-0-0.
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JINDRA, Jan. Osmdesátky. Praha: BiggBoss, 2016. ISBN 978-80-906019-6-.
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LIPOVETSKY, Gilles. Říše pomíjivosti. Praha: Prostor, 2002. ISBN 807260063X.
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MARITAIN, Jacques. Odpovědnost umělce. Praha: Triáda, 2011. ISBN 9788087256466.
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