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Lecturer(s)
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Dvořáčková Markéta, Mgr.
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Štraneková Mária, doc. Mgr. art. ArtD.
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Course content
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1. Multidisciplinary approach to life and work + hybrid person (designer, marketer, creative, economist, creator, practitioner, craftsman, leader). 2. Trends in creative industries and sectors. 3. The inevitability of digital technologies and tools. 4. Craft still has a golden bottom. 5. Introduction to methodology: creative thinking, critical thinking 6. Lecture by a practitioner 7. Introduction to Methodology: Service Design, Human-Centered Design, Design Thinking 8. Practical application + excursion
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Learning activities and teaching methods
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- Participation in classes
- 26 hours per semester
- Home preparation for classes
- 14 hours per semester
- Preparation for course credit
- 10 hours per semester
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| prerequisite |
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| Knowledge |
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| Prerequisities are not set. |
| Prerequisities are not set. |
| learning outcomes |
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| Ability to critically evaluate various aspects of the creative industries, identify key trends, and assess their impact on society and the economy. |
| Ability to critically evaluate various aspects of the creative industries, identify key trends, and assess their impact on society and the economy. |
| Knowledge of fundamental principles of project management in the creative industries, including planning, organizing, and implementing projects with a focus on creative processes. |
| Knowledge of fundamental principles of project management in the creative industries, including planning, organizing, and implementing projects with a focus on creative processes. |
| Ability to generate innovative and effective solutions to problems encountered in the creative industries using creative methods and techniques. |
| Ability to generate innovative and effective solutions to problems encountered in the creative industries using creative methods and techniques. |
| Ability to effectively communicate ideas, concepts, and projects in the creative industries to various target audiences, including clients, teams, and the public. |
| Ability to effectively communicate ideas, concepts, and projects in the creative industries to various target audiences, including clients, teams, and the public. |
| Skill in developing and implementing marketing strategies and campaigns specific to the creative industries, with an emphasis on the use of new media and technologies. |
| Skill in developing and implementing marketing strategies and campaigns specific to the creative industries, with an emphasis on the use of new media and technologies. |
| Skills |
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| Understanding of the historical development, key events, and figures that have shaped the creative industries. |
| Understanding of the historical development, key events, and figures that have shaped the creative industries. |
| Comprehension of economic models, business structures, and financial aspects associated with the creative industries. |
| Comprehension of economic models, business structures, and financial aspects associated with the creative industries. |
| Knowledge of the cultural and social significance of the creative industries, including their influence on community, identity, and cultural diversity. |
| Knowledge of the cultural and social significance of the creative industries, including their influence on community, identity, and cultural diversity. |
| Understanding of legal aspects such as copyright, licensing, and regulations that affect the operations of the creative industries. |
| Understanding of legal aspects such as copyright, licensing, and regulations that affect the operations of the creative industries. |
| Awareness of current technological trends and innovations impacting the creative industries, including digital technologies and new media. |
| Awareness of current technological trends and innovations impacting the creative industries, including digital technologies and new media. |
| teaching methods |
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| Knowledge |
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| Activating (Simulation, games, dramatization) |
| Activating (Simulation, games, dramatization) |
| Work activities (Practical training) |
| Work activities (Practical training) |
| Educational trip |
| Educational trip |
| Lecturing |
| Lecturing |
| Skills |
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| Activating (Simulation, games, dramatization) |
| Activating (Simulation, games, dramatization) |
| Work activities (Practical training) |
| Work activities (Practical training) |
| assessment methods |
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| Knowledge |
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| Analysis of educational material |
| Analysis of educational material |
| Analysis of the student's performance |
| Analysis of the student's performance |
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Recommended literature
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COLLINS, Hilary. Creative Research: The Theory and Practice or Research For the Creative Industries. Bloomsbury. 2018.
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LOY, Alice, AAGESON, Tom. Creative Economy Enterepreneurs: From StartUp to Success: How Enterepreneurs in the Creative Industies are Transforming the Global Economy. Santa Fe. 2018.
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MALLIA, Karen L. Leadership in the Creative Industries Principles and Practice. New Jersey. 2019.
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ROSAMUND, Davies. Introducing the Creative Industries: From Theory to Practice. SAGE: Publications. 2013.
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