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Lecturer(s)
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Ovčáčková Jana, Mgr. Ph.D.
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Vázalová Gartnerová Eva, Mgr. Ph.D.
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Štraneková Mária, doc. Mgr. art. ArtD.
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Course content
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What to notice in the gallery from the perspective of professional The exhibition team Marketing - promotion, advertising and public relations Texts for the exhibition Media relations Example press release Basics of editorial activity Loan Agreement Insurance of works Grant literacy Grant form Grant budget
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Learning activities and teaching methods
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Lecturing, Dialogic (Discussion, conversation, brainstorming)
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| prerequisite |
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| Knowledge |
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| Knowledge of general history and history of art on a secondary-school level. |
| Knowledge of general history and history of art on a secondary-school level. |
| learning outcomes |
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| The student is able to practically apply the acquired advanced knowledge, critically review and formulate theoretical concepts. |
| The student is able to practically apply the acquired advanced knowledge, critically review and formulate theoretical concepts. |
| The student is able to identify key factors and trends in the financing of cultural institutions. |
| The student is able to identify key factors and trends in the financing of cultural institutions. |
| The student is familiar with the basic principles and techniques of marketing and promotion of cultural events. |
| The student is familiar with the basic principles and techniques of marketing and promotion of cultural events. |
| The student has acquired basic terms from the field of grant policy and sponsorship in culture. |
| The student has acquired basic terms from the field of grant policy and sponsorship in culture. |
| Student je schopen analyzovat a hodnotit účinnost finančních a marketingových strategií v kulturních institucích. |
| Student je schopen analyzovat a hodnotit účinnost finančních a marketingových strategií v kulturních institucích. |
| Skills |
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| The student is able to design a financial plan for a cultural event or project. |
| The student is able to design a financial plan for a cultural event or project. |
| The student has the ability to create an effective marketing strategy for a cultural event or project. |
| The student has the ability to create an effective marketing strategy for a cultural event or project. |
| The student is able to identify suitable funding sources and grant programs for cultural institutions. |
| The student is able to identify suitable funding sources and grant programs for cultural institutions. |
| The student is able to analyze and evaluate the effectiveness of financial and marketing strategies in cultural institutions. |
| The student is able to analyze and evaluate the effectiveness of financial and marketing strategies in cultural institutions. |
| The student has the ability to solve problems and conflicts in the field of financing and marketing of cultural events and projects. |
| The student has the ability to solve problems and conflicts in the field of financing and marketing of cultural events and projects. |
| teaching methods |
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| Knowledge |
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| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| Lecturing |
| Lecturing |
| assessment methods |
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| Oral examination |
| Oral examination |
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Recommended literature
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FILIPOVÁ, Marta a Matthew RAMPLEY. Možnosti vizuálních studií: obrazy, texty, interpretace. Brno: Společnost pro odbornou literaturu - Barrister & Principal, 2007. ISBN 978-80-87029-26-8.
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Graham Gordon. Filosofie umění. Praha, 2004. ISBN 978-80-85947-53-3.
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HORÁČEK, R. Galerijní animace a zprostředkovávání umění. Brno: Cerm, 1998. ISBN 80-7204-084-7.
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Koleček Michal. Okraj Obrazu. Ústí nad Labem, 2005. ISBN 80-7044-728-1.
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Krtička Jan; Prošek, Jan. Dokumentace umění. Ústí nad Labem: FUD UJEP, 2013.
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VESELÁ, Romana, ed. Místo sdílené uměním. Ústí nad Labem, 2014.
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VESELÁ, Romana, ed. Pozice kurátor: poznámky správců umění a designu. Ústí nad Labem: Fakulta umění a designu Univerzity Jana Evangelisty Purkyně, 2016.
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