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Lecturer(s)
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Štraneková Mária, doc. Mgr. art. ArtD.
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Course content
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1. Local cultural industries, recapitulation 2. Communication of local brands and CCIs 3. Local cultural institutions and CP 4. Types of online advertising and strategies in CCIs 5. Multimedia and the gaming industry 6. New forms of platforms for presenting and networking CCIs 7. Festivals 8. New European Bauhaus 9. Excursions II 10. Evaluation of CCIs in local and regional development 11. Subject study 12. Workshop
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Learning activities and teaching methods
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- Home preparation for classes
- 12 hours per semester
- Preparation for course credit
- 12 hours per semester
- Participation in classes
- 26 hours per semester
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| prerequisite |
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| Knowledge |
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| Prerequisities are not set. |
| Prerequisities are not set. |
| learning outcomes |
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| Understanding methods and strategies for effective communication and marketing of local brands in cultural and creative sectors. |
| Understanding methods and strategies for effective communication and marketing of local brands in cultural and creative sectors. |
| Knowledge of the principles of online space functioning, social media, and their use for marketing purposes. |
| Knowledge of the principles of online space functioning, social media, and their use for marketing purposes. |
| Awareness of the creation, distribution, and analysis of multimedia content and its role in the gaming industry. |
| Awareness of the creation, distribution, and analysis of multimedia content and its role in the gaming industry. |
| Knowledge of the New European Bauhaus concept and its application in modern cultural and creative projects. |
| Knowledge of the New European Bauhaus concept and its application in modern cultural and creative projects. |
| Awareness of practical examples of effective communication and marketing in fashion, design, film, and game design. |
| Awareness of practical examples of effective communication and marketing in fashion, design, film, and game design. |
| Skills |
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| Ability to effectively communicate and present various forms of cultural and creative sectors in real business and cultural environments. |
| Ability to effectively communicate and present various forms of cultural and creative sectors in real business and cultural environments. |
| Skill in utilizing online space and social media for communication and marketing of local brands and projects. |
| Skill in utilizing online space and social media for communication and marketing of local brands and projects. |
| Ability to create and analyze content in the field of multimedia and the gaming industry |
| Ability to create and analyze content in the field of multimedia and the gaming industry |
| Skill in collaborating with experts from various artistic and marketing fields on new business ideas. |
| Skill in collaborating with experts from various artistic and marketing fields on new business ideas. |
| Ability to apply theoretical knowledge to practical examples of significant companies and projects. |
| Ability to apply theoretical knowledge to practical examples of significant companies and projects. |
| teaching methods |
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| Knowledge |
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| Educational trip |
| Educational trip |
| Individual work of students |
| Individual work of students |
| Skills |
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| Lecturing |
| Lecturing |
| Teamwork |
| Teamwork |
| assessment methods |
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| Knowledge |
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| Preparation of a presentation |
| Preparation of a presentation |
| Conversation |
| Conversation |
| Analysis of a presentation given by the student |
| Analysis of a presentation given by the student |
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Recommended literature
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AUJESKÝ, Kamil. Jako vyrásť v kreatívnom biznise. Slovart, 2019. ISBN 97888055642833.
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CAVIES, E. Richard. Creative Industries. Harvard University, 2002. ISBN 9780674008083.
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Howkins, John. The creative economy : how people make money from ideas. London ; New York : Penguin Group, 2002. ISBN 978-0-14-028794-3.
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KARLÍČEK, Miroslav a kol. Marketingova komunikace, jak komunikovat na našem trhu. Praha: Grada publishing. 2016.
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SAINTILAN, P, SCHREIBER, D. Managing Organizations in the Creative Economy: Organizational Behaviour for the Cultural Sector. London, 2007. ISBN 978-1138184602.
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WEELER, Alina. Designing Brand Identity: An Essencial Guide for the Whole Branding Team. London. 2012.
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