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Lecturer(s)
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Ovčáčková Jana, Mgr. Ph.D.
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Course content
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1. Strategic management in culture 2. Cultural policy and cultural rights 3. Management of cross-cultural arts projects 4. Marketing in culture Human resource management in culture 5. Working with media in culture 6. Interdisciplinary cooperation 7. International/intercultural management in culture 8. Fundraising, grant policy
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Learning activities and teaching methods
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- Participation in classes
- 26 hours per semester
- Home preparation for classes
- 26 hours per semester
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| prerequisite |
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| Knowledge |
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| Prerequisities are not set. |
| Prerequisities are not set. |
| learning outcomes |
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| Students will acquire knowledge of strategic planning and management in the cultural and artistic fields, including museums, galleries, historical monuments, theaters, design, film, and publishing. |
| Students will acquire knowledge of strategic planning and management in the cultural and artistic fields, including museums, galleries, historical monuments, theaters, design, film, and publishing. |
| Students will understand cultural policy and rights that affect the management of cultural projects at both local and global levels. |
| Students will understand cultural policy and rights that affect the management of cultural projects at both local and global levels. |
| Students will learn the fundamentals of marketing strategies in the cultural sector and how to effectively promote cultural projects and institutions. |
| Students will learn the fundamentals of marketing strategies in the cultural sector and how to effectively promote cultural projects and institutions. |
| Students will gain insight into the importance and methods of interdisciplinary cooperation in cultural management. |
| Students will gain insight into the importance and methods of interdisciplinary cooperation in cultural management. |
| Students will gain knowledge about fundraising and grant policy, including how to raise funds for cultural projects. |
| Students will gain knowledge about fundraising and grant policy, including how to raise funds for cultural projects. |
| Skills |
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| Ability to plan, organize, and manage art projects that incorporate diverse cultural perspectives. |
| Ability to plan, organize, and manage art projects that incorporate diverse cultural perspectives. |
| Skill in effectively communicating with the media and utilizing media tools to promote cultural activities. |
| Skill in effectively communicating with the media and utilizing media tools to promote cultural activities. |
| Ability to manage human resources in cultural organizations, including recruitment, development, and motivation of staff. |
| Ability to manage human resources in cultural organizations, including recruitment, development, and motivation of staff. |
| Ability to apply creative leadership and ethical principles in managing cultural projects and institutions. |
| Ability to apply creative leadership and ethical principles in managing cultural projects and institutions. |
| Ability to effectively manage cultural projects in international and intercultural contexts. |
| Ability to effectively manage cultural projects in international and intercultural contexts. |
| teaching methods |
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| Knowledge |
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| Lecturing |
| Lecturing |
| Skills |
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| Practice exercises |
| Practice exercises |
| assessment methods |
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| Knowledge |
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| Qualifying examination |
| Qualifying examination |
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Recommended literature
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Byrnes, William J. Management and the arts. 3rd ed. Amsterdam : Focal Press, 2003. ISBN 240805372.
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COLLINS, Hilary. Creative Research: The Theory and Practice or Research For the Creative Industries. Bloomsbury. 2018.
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FLEW, Terry. The creative industies: culture and policy. Los Angeles, Calif.: SAGE. 2012.
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HAMPEL, Annika. Fair cooperation: a new paradigm for culural diplomacy and arts management. Bruxelles. 2017.
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KERZNER, Harold. Project management: best practises: achieving global excellence. Hoboken, N. J. 2010.
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RHINE, Anthony. Theatre management: arts leadership for the 21st Centrury. London. 2018.
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