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Lecturer(s)
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Course content
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1. Strategic analysis - market cognition (PESTLE analysis, Porter model, SWOT analysis). 2. Visions, missions and objectives of companies operating in cultural and creative industries. 3. Identification of customer segments, value for customer. 4. Business model Canvas vs. Lean Canvas. 5. Business models in an online environment. 6. The importance of human resources and corporate culture in business models. 7. Business Model Implementation Process - Business Process Management. 8. Unethical and fraudulent business models. 9. Regional and national tools support the implementation of the business model into practice. 10. Examples of good practice, creation of documents for your own business model. 11. Design of your own business model. 12. Defence of your own business model in colloquium.
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Learning activities and teaching methods
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Lecturing, Dialogic (Discussion, conversation, brainstorming)
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| prerequisite |
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| Knowledge |
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| Knowledge in the field of cultural and creative industries. |
| Knowledge in the field of cultural and creative industries. |
| learning outcomes |
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| The student uses the necessary amount of knowledge and develops the ability to take critical opinions and formulate theoretical and practical concepts. |
| The student uses the necessary amount of knowledge and develops the ability to take critical opinions and formulate theoretical and practical concepts. |
| Skills |
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| 1) Student is able to define the basics of market types and describe their characteristics. 2) Student is able to define the basics of business relationships and contracts types and describe their characteristics. 3) Student is able to explain the socio-economic benefits of cultural and creative industries. 4) Student is able to characterize internal and external customer segments in each applications of cultural and creative industries. 5) Student is able to explain the Lean Canvas creation methodology in the conditions of cultural and creative industries. |
| 1) Student is able to define the basics of market types and describe their characteristics. 2) Student is able to define the basics of business relationships and contracts types and describe their characteristics. 3) Student is able to explain the socio-economic benefits of cultural and creative industries. 4) Student is able to characterize internal and external customer segments in each applications of cultural and creative industries. 5) Student is able to explain the Lean Canvas creation methodology in the conditions of cultural and creative industries. |
| teaching methods |
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| Knowledge |
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| Lecturing |
| Lecturing |
| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| assessment methods |
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| Oral examination |
| Oral examination |
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Recommended literature
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Hazdra, A. Skvělé služby: jak dělat služby, které vaše zákazníky nadchnou. Praha, 2013. ISBN 978-80-247-4711-8.
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OSTERWALDER, Alexander a Yves PIGNEUR. Tvorba business modelů: příručka pro vizionáře, inovátory a všechny, co se nebojí výzev. Brno: BizBooks, 2012. ISBN 978-80-265-0025-4.
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Srpová, Jitka. Základy podnikání : teoretické poznatky, příklady a zkušenosti českých podnikatelů. 1. vyd. Praha : Grada, 2010. ISBN 978-80-247-3339-5.
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ZUZÁK, R. Strategické řízení podniku. Praha: Grada, 2011. ISBN 978-80-247-4008-9.
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