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Lecturer(s)
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Illík Rostislav, dr ak. soch.
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Course content
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- Corporate design as a part of CI - Basic terminology - Historical roots of corporate design - Visual typology of brands - Current trends - Design manual - Structure and purpose
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Learning activities and teaching methods
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Lecturing
- Participation in classes
- 14 hours per semester
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| prerequisite |
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| Knowledge |
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| -describe the historical development of corporate design and the personalities who influenced it -learn about the different types of corporate design and its application in practice -explain the basic types of visual identities and logotypes -define the basic requirements for the creation of a new visual style -explain what a visual style manual is and how to work with it |
| -describe the historical development of corporate design and the personalities who influenced it -learn about the different types of corporate design and its application in practice -explain the basic types of visual identities and logotypes -define the basic requirements for the creation of a new visual style -explain what a visual style manual is and how to work with it |
| Skills |
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| -exploit the attainment of knowledge in the field of corporate design (CD) -establish the basic objectives when solving a new CD solution or redesigning an existing one -Ability to work as a team on these projects with graphic designers -the ability to professionally assess new CD solutions submitted -adopt the latest CD trends in practice using new technologies |
| -exploit the attainment of knowledge in the field of corporate design (CD) -establish the basic objectives when solving a new CD solution or redesigning an existing one -Ability to work as a team on these projects with graphic designers -the ability to professionally assess new CD solutions submitted -adopt the latest CD trends in practice using new technologies |
| learning outcomes |
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| Knowledge |
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| The student is well informed in corporate design and is able to practically apply theoretical knowledge. The student is able to assign and evaluate corporate design projects. |
| The student is well informed in corporate design and is able to practically apply theoretical knowledge. The student is able to assign and evaluate corporate design projects. |
| - clarification of the historical development of Corporate Design (CD) and Corporate Identity (CI) - defining individual concepts and functions in the field of CD and CI - explain to the client what CD and CI are and their importance today - ability to define visual style (CD) and visual design - explain the strategic importance of consistent use of CD and CI in practice |
| - clarification of the historical development of Corporate Design (CD) and Corporate Identity (CI) - defining individual concepts and functions in the field of CD and CI - explain to the client what CD and CI are and their importance today - ability to define visual style (CD) and visual design - explain the strategic importance of consistent use of CD and CI in practice |
| Skills |
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| - use basic visual communication tools CD and CI in practice - identify the basic individual graphic elements when creating a CD - describe the principles of using the visual style guide in practice - ability to assess individual elements of a CD both professionally and critically - the ability to explain and explain the function of CD and CI in the present and future |
| - use basic visual communication tools CD and CI in practice - identify the basic individual graphic elements when creating a CD - describe the principles of using the visual style guide in practice - ability to assess individual elements of a CD both professionally and critically - the ability to explain and explain the function of CD and CI in the present and future |
| teaching methods |
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| Knowledge |
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| Lecturing |
| Lecturing |
| assessment methods |
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| Written examination |
| Written examination |
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Recommended literature
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kolektiv autorů. Identita společnosti, publikace pro interní potřebu SPT TELECOM. Praha, 2004.
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kolektiv autorů. Total Identity. Amsterdam, 2004.
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M. Kotyza, O. Kafka. CORPORATE IDENTITY SET. 2. vydání PRAHA Kafka Design Studio, 2006.
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Meggs, Philip B. A History of Graphic Design. USA, 1998.
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Mollerup, P. Marks of Excellence.
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Svoboda, Václav. Corporate identity : učební text. Vyd. 1. Zlín : Univerzita Tomáše Bati, 2003. ISBN 8073181061.
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