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Lecturer(s)
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Vyoralová Jana, MgA. Ph.D.
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Course content
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pictograms, symbols logo, logotype typeface and typography illustrations photos additional graphics visual motif format composition contrast, rhythm shape and colour
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Learning activities and teaching methods
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Activities related to graphics and visual arts
- Home preparation for classes
- 28 hours per semester
- Participation in classes
- 28 hours per semester
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| prerequisite |
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| Knowledge |
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| basic orientation in graphic design, typography, illustration, use of photography |
| analysis of the assignment, research, context, solutions that meet the criteria of the relationship between form and content, orientation in the current technological development |
| analysis of the assignment, research, context, solutions that meet the criteria of the relationship between form and content, orientation in the current technological development |
| basic orientation in graphic design, typography, illustration, use of photography |
| The student masters the following skills: in drawing (symbols, stylization), composition of type and image (brand, logotype, layout of simple printed materials) and performs tasks related to the application of type and image in individual categories of graphic design. |
| The student masters the following skills: in drawing (symbols, stylization), composition of type and image (brand, logotype, layout of simple printed materials) and performs tasks related to the application of type and image in individual categories of graphic design. |
| Skills |
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| present a decent portfolio of work in graphic design or related art and design disciplines |
| present a decent portfolio of work in graphic design or related art and design disciplines |
| The student is able to combine the technical aspects of GD with creative and individual work, perceives disciplinary overlaps and realizes his/her own vision through graphic means |
| The student is able to combine the technical aspects of GD with creative and individual work, perceives disciplinary overlaps and realizes his/her own vision through graphic means |
| design a graphic brand use typography functionally work with colors in graphic design create a supporting visual motif create research on the given issue |
| design a graphic brand use typography functionally work with colors in graphic design create a supporting visual motif create research on the given issue |
| learning outcomes |
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| Knowledge |
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| describe the function of typeface and typography |
| describe the function of typeface and typography |
| describe the application of illustration and photography in graphic design |
| describe the application of illustration and photography in graphic design |
| explain the properties of format, composition in graphic design |
| explain the properties of format, composition in graphic design |
| explain the basics of the use of colour |
| explain the basics of the use of colour |
| describe own workflow |
| describe own workflow |
| explain a graphic visual style as a system |
| explain a graphic visual style as a system |
| describe the current development of media in relation to graphic design |
| describe the current development of media in relation to graphic design |
| describe the design parameters of a wayfinding system |
| describe the design parameters of a wayfinding system |
| describe the specifics of outputs for print, digital and 3D environments |
| describe the specifics of outputs for print, digital and 3D environments |
| explain the impact of new technologies and software on the profession |
| explain the impact of new technologies and software on the profession |
| Skills |
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| functional use of typeface and typography in the design |
| functional use of typeface and typography in the design |
| design a visual style as a system |
| design a visual style as a system |
| apply illustrations and photographs in design |
| design a wayfinding system |
| design a wayfinding system |
| apply illustrations and photographs in design |
| apply style in the print, digital and 3D space |
| work with format and composition properties in design |
| work with format and composition properties in design |
| apply style in the print, digital and 3D space |
| present and explain the design |
| suggest the use of colour |
| suggest the use of colour |
| present and explain the design |
| design own project |
| design own project |
| determine own workflow |
| determine own workflow |
| teaching methods |
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| Knowledge |
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| Activities related to graphics and visual arts |
| Activities related to graphics and visual arts |
| Monologic (Exposition, lecture, briefing) |
| Monologic (Exposition, lecture, briefing) |
| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| Skills |
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| Practice exercises |
| Activities related to graphics and visual arts |
| Practice exercises |
| Activities related to graphics and visual arts |
| Dealing with situational issues - learning in situations |
| Dealing with situational issues - learning in situations |
| assessment methods |
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| Knowledge |
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| Grade (Using a grade system) |
| Grade (Using a grade system) |
| Analysis of creative works (Music, visual arts, literature) |
| Analysis of creative works (Music, visual arts, literature) |
| Conversation |
| Conversation |
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Recommended literature
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Lorenz, Martin. Flexible Visual Systems. Slanted Publishers, 2021. ISBN 978-3948440305.
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Meggs, Philip,B. A HISTORY OF GRAPHIC DESIGN. 198-. ISBN 0-471-29.
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Mollerup, Per. MARKS OF EXCELLENCE. ISBN 0-7148-38381.
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Olins, Wally. Brand new: nová podoba značek. Praha: Slovart, 2016. ISBN 9788075290472.
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Olins, Wally. Corporate identity : making business strategy visible through design. London : Thames & Hudson, 1989. ISBN 0-500-27808-3.
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WORLD TRADEMARKS. 100 YRS, 1. díl. ISBN 1-888001-08-9.
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WORLD TRADEMARKS. 100 YRS, 2. díl. ISBN 1-888001-09-7.
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