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Lecturer(s)
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Vyoralová Jana, MgA. Ph.D.
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Course content
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pictograms, symbols logo, logotype typeface and typography illustrations photos additional graphics visual motif format composition contrast, rhythm shape and colour
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Learning activities and teaching methods
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Activities related to graphics and visual arts
- Preparation for examination
- 20 hours per semester
- Educational trip
- 12 hours per semester
- Term paper
- 90 hours per semester
- Home preparation for classes
- 100 hours per semester
- Participation in classes
- 28 hours per semester
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| prerequisite |
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| Knowledge |
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| basic orientation in graphic design, typography, illustration, use of photography |
| perceive disciplinary overlaps (animation, motion design, photography, new technologies and software) |
| perceive disciplinary overlaps (animation, motion design, photography, new technologies and software) |
| basic orientation in graphic design, typography, illustration, use of photography |
| The student masters the following skills: in drawing (symbols, stylization), composition of type and image (brand, logotype, layout of simple printed materials) and performs tasks related to the application of type and image in individual categories of graphic design. |
| The student masters the following skills: in drawing (symbols, stylization), composition of type and image (brand, logotype, layout of simple printed materials) and performs tasks related to the application of type and image in individual categories of graphic design. |
| Skills |
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| present a decent portfolio of work in graphic design or related art and design disciplines |
| present a decent portfolio of work in graphic design or related art and design disciplines |
| Ability to develop and deepen skills to fill the process of an individual, creative approach to the topic with graphic realizations |
| Ability to develop and deepen skills to fill the process of an individual, creative approach to the topic with graphic realizations |
| design a graphic brand use typography functionally work with colors in graphic design create a supporting visual motif create research on the given issue |
| design a graphic brand use typography functionally work with colors in graphic design create a supporting visual motif create research on the given issue |
| learning outcomes |
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| Knowledge |
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| describe the function of typeface and typography |
| describe the function of typeface and typography |
| describe the disciplinary overlaps of graphic design |
| describe the disciplinary overlaps of graphic design |
| describe the application of illustration and photography in graphic design |
| describe the application of illustration and photography in graphic design |
| explain the properties of format, composition in graphic design |
| explain the properties of format, composition in graphic design |
| describe the process and structure of the project assignment |
| describe the process and structure of the project assignment |
| explain the methods of initial research and analysis of project problems |
| explain the basics of the use of colour |
| explain the methods of initial research and analysis of project problems |
| explain the basics of the use of colour |
| explain the development from design to testing of the mock-up, model |
| explain the development from design to testing of the mock-up, model |
| describe own workflow |
| describe own workflow |
| describe the ways of presenting the design to the client |
| describe the ways of presenting the design to the client |
| Skills |
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| functional use of typeface and typography in the design |
| functional use of typeface and typography in the design |
| interdisciplinary collaboration |
| interdisciplinary collaboration |
| apply illustrations and photographs in design |
| apply illustrations and photographs in design |
| analysis of the project brief and weak points |
| analysis of the project brief and weak points |
| testing of mock-up, model in real environment and materials |
| testing of mock-up, model in real environment and materials |
| work with format and composition properties in design |
| work with format and composition properties in design |
| suggest the use of colour |
| suggest the use of colour |
| presentation of the design |
| presentation of the design |
| supervision of the final implementation of the project |
| determine own workflow |
| determine own workflow |
| supervision of the final implementation of the project |
| teaching methods |
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| Knowledge |
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| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| Activities related to graphics and visual arts |
| Activities related to graphics and visual arts |
| Individual work of students |
| Individual work of students |
| Skills |
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| Activities related to graphics and visual arts |
| Activities related to graphics and visual arts |
| assessment methods |
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| Knowledge |
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| Analysis of creative works (Music, visual arts, literature) |
| Analysis of creative works (Music, visual arts, literature) |
| Grade (Using a grade system) |
| Grade (Using a grade system) |
| Conversation |
| Conversation |
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Recommended literature
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Lorenz, Martin. Flexible Visual Systems. Slanted Publishers, 2021. ISBN 978-3948440305.
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Meggs, Philip,B. A HISTORY OF GRAPHIC DESIGN. 198-. ISBN 0-471-29.
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Mollerup, Per. MARKS OF EXCELLENCE. ISBN 0-7148-38381.
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Olins, Wally. Brand new: nová podoba značek. Praha: Slovart, 2016. ISBN 9788075290472.
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Olins, Wally. Corporate identity : making business strategy visible through design. London : Thames & Hudson, 1989. ISBN 0-500-27808-3.
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WORLD TRADEMARKS. 100 YRS, 1. díl. ISBN 1-888001-08-9.
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WORLD TRADEMARKS. 100 YRS, 2. díl. ISBN 1-888001-09-7.
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