|
Lecturer(s)
|
-
Chorý Ondřej, M. A. Ph.D.
|
|
Course content
|
participation in current assignments in the studio inter-studio cooperation - photography, animation, etc. own original projects in the field of graphic design cultural, social themes commercial theme
|
|
Learning activities and teaching methods
|
Activities related to graphics and visual arts
- Home preparation for classes
- 28 hours per semester
|
| prerequisite |
|---|
| Knowledge |
|---|
| perceive disciplinary overlaps (animation, motion design, photography, new technologies and software) |
| perceive disciplinary overlaps (animation, motion design, photography, new technologies and software) |
| Skills |
|---|
| Ability to develop and expand skills in field, individual and creative approach to themes. |
| Ability to develop and expand skills in field, individual and creative approach to themes. |
| learning outcomes |
|---|
| Knowledge |
|---|
| describe the disciplinary overlaps of graphic design |
| describe the disciplinary overlaps of graphic design |
| describe the process and structure of the project assignment |
| describe the process and structure of the project assignment |
| explain the methods of initial research and analysis of project problems |
| explain the methods of initial research and analysis of project problems |
| explain the development from design to testing of the mock-up, model |
| explain the development from design to testing of the mock-up, model |
| describe the ways of presenting the design to the client |
| describe the ways of presenting the design to the client |
| Skills |
|---|
| interdisciplinary collaboration |
| interdisciplinary collaboration |
| analysis of the project brief and weak points |
| analysis of the project brief and weak points |
| testing of mock-up, model in real environment and materials |
| testing of mock-up, model in real environment and materials |
| presentation of the design |
| presentation of the design |
| supervision of the final implementation of the project |
| supervision of the final implementation of the project |
| teaching methods |
|---|
| Knowledge |
|---|
| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| Individual work of students |
| Individual work of students |
| Skills |
|---|
| Activities related to graphics and visual arts |
| Activities related to graphics and visual arts |
| assessment methods |
|---|
| Knowledge |
|---|
| Analysis of creative works (Music, visual arts, literature) |
| Analysis of creative works (Music, visual arts, literature) |
| Grade (Using a grade system) |
| Grade (Using a grade system) |
|
Recommended literature
|
-
Lorenz, Martin. Flexible Visual Systems. Slanted Publishers, 2021. ISBN 978-3948440305.
-
Mollerup, Per. MARKS OF EXCELLENCE. ISBN 0-7148-38381.
-
WORLD TRADEMARKS. 100 YRS, 1. díl. ISBN 1-888001-08-9.
-
WORLD TRADEMARKS. 100 YRS, 2. díl. ISBN 1-888001-09-7.
|