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Lecturer(s)
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Vyoralová Jana, MgA. Ph.D.
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Course content
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pictograms, symbols logo, logotype typeface and typography illustrations photos additional graphics visual motif format composition contrast, rhythm shape and colour
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Learning activities and teaching methods
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Activities related to graphics and visual arts
- Participation in classes
- 28 hours per semester
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| prerequisite |
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| Knowledge |
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| basic orientation in graphic design, typography, illustration, use of photography |
| basic orientation in graphic design, typography, illustration, use of photography |
| The student masters the following skills: in drawing (symbols, stylization), composition of type and image (brand, logotype, layout of simple printed materials) and performs tasks related to the application of type and image in individual categories of graphic design. |
| The student masters the following skills: in drawing (symbols, stylization), composition of type and image (brand, logotype, layout of simple printed materials) and performs tasks related to the application of type and image in individual categories of graphic design. |
| orientation in graphic design, typography, illustration, use of photography |
| orientation in graphic design, typography, illustration, use of photography |
| Skills |
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| present a decent portfolio of work in graphic design or related art and design disciplines |
| Students have mastered the following skills: symbols and stylization in drawing, typographic and image composition (brand, logotype, layout of simple printed materials) and tasks related to the application of type and images in individual categories of graphic design. |
| Students have mastered the following skills: symbols and stylization in drawing, typographic and image composition (brand, logotype, layout of simple printed materials) and tasks related to the application of type and images in individual categories of graphic design. |
| present a decent portfolio of work in graphic design or related art and design disciplines |
| design a graphic brand use typography functionally work with colors in graphic design create a supporting visual motif create research on the given issue |
| design a graphic brand use typography functionally work with colors in graphic design create a supporting visual motif create research on the given issue |
| learning outcomes |
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| Knowledge |
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| describe the function of typeface and typography |
| describe the function of typeface and typography |
| define parameters for typesetting |
| define parameters for typesetting |
| describe the structure of a book, magazine, publication |
| describe the application of illustration and photography in graphic design |
| describe the application of illustration and photography in graphic design |
| describe the structure of a book, magazine, publication |
| explain the visual hierarchy of the graphic design of a publication |
| explain the properties of format, composition in graphic design |
| explain the properties of format, composition in graphic design |
| explain the visual hierarchy of the graphic design of a publication |
| explain the basics of the use of colour |
| describe the materials and technology used |
| describe the materials and technology used |
| explain the basics of the use of colour |
| describe own workflow |
| describe own workflow |
| describe the workflow from research, concept to design, prototype and implementation |
| describe the workflow from research, concept to design, prototype and implementation |
| Skills |
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| functional use of typeface and typography in the design |
| functional use of typeface and typography in the design |
| apply illustrations and photographs in design |
| apply illustrations and photographs in design |
| work with format and composition properties in design |
| work with format and composition properties in design |
| suggest the use of colour |
| suggest the use of colour |
| determine own workflow |
| determine own workflow |
| design a visual style |
| design a visual style |
| text design |
| text design |
| design a printed publication |
| design a printed publication |
| design the layout of a book edition |
| design the layout of a book edition |
| use illustration and photography with typography |
| use illustration and photography with typography |
| teaching methods |
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| Knowledge |
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| Activities related to graphics and visual arts |
| Activities related to graphics and visual arts |
| Monologic (Exposition, lecture, briefing) |
| Monologic (Exposition, lecture, briefing) |
| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| Skills |
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| Activities related to graphics and visual arts |
| Activities related to graphics and visual arts |
| Practice exercises |
| Practice exercises |
| assessment methods |
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| Knowledge |
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| Grade (Using a grade system) |
| Grade (Using a grade system) |
| Grade (Using a grade system) |
| Analysis of creative works (Music, visual arts, literature) |
| Analysis of creative works (Music, visual arts, literature) |
| Grade (Using a grade system) |
| Conversation |
| Conversation |
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Recommended literature
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Lorenz, Martin. Flexible Visual Systems. Slanted Publishers, 2021. ISBN 978-3948440305.
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M. Huebner, S. Ehmann, R. Klanten. Tactile: High Touch Visuals. Gestalten, 2007. ISBN 9783899552003.
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Meggs, Philip,B. A HISTORY OF GRAPHIC DESIGN. 198-. ISBN 0-471-29.
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Mollerup, Per. MARKS OF EXCELLENCE. ISBN 0-7148-38381.
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Olins, Wally. Brand new: nová podoba značek. Praha: Slovart, 2016. ISBN 9788075290472.
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Olins, Wally. Corporate identity : making business strategy visible through design. London : Thames & Hudson, 1989. ISBN 0-500-27808-3.
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WORLD TRADEMARKS. 100 YRS, 1. díl. ISBN 1-888001-08-9.
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WORLD TRADEMARKS. 100 YRS, 2. díl. ISBN 1-888001-09-7.
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