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Lecturer(s)
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Course content
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1. Workflow - Idea 2. Determination of output (material, colour, availability, target) 3. - 4. Basic principles in the preparation of documents 5. Proofreading and proofreading 6. - 7. Prepress 8. - 9. Finishing e.g. creasing, perforating, partial varnish 10. Bookbinding 11. - 12. Embossing, blind printing, various print finishing 13. Authoring of publications
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Learning activities and teaching methods
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- Participation in classes
- 26 hours per semester
- Preparation for course credit
- 24 hours per semester
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| prerequisite |
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| Knowledge |
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| independence, critical thinking the ability to use available technologies and materials in the area of accelerating project implementation the ability to conceptually process the given topic the ability to find an individual, distinctive and independent expression to meet the assignment the student is able to implement and defend his idea |
| independence, critical thinking the ability to use available technologies and materials in the area of accelerating project implementation the ability to conceptually process the given topic the ability to find an individual, distinctive and independent expression to meet the assignment the student is able to implement and defend his idea |
| Skills |
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| to define the key concepts forming the theoretical basis for the development of the task. to justify the choice of technologies and materials used for the task. to describe the methods used in the development of the assignment to justify the choice of the visualisation method to list the ethical issues involved in the solution |
| to define the key concepts forming the theoretical basis for the development of the task. to justify the choice of technologies and materials used for the task. to describe the methods used in the development of the assignment to justify the choice of the visualisation method to list the ethical issues involved in the solution |
| learning outcomes |
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| Knowledge |
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| knows what is communication design, infographics, user interface justify the choice of visualisation method justify the choice of technologies and materials used for the task describe the methods used in the development of the assignment carry out research on a given issue |
| knows what is communication design, infographics, user interface justify the choice of visualisation method justify the choice of technologies and materials used for the task describe the methods used in the development of the assignment carry out research on a given issue |
| Skills |
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| can explain important concepts and principles of the technology of the field be able to find relevant sources and research the subject actively follows developments in the field, can present his/her position describe the technological process of creation evaluate the proposed options - select the optimal solution |
| can explain important concepts and principles of the technology of the field be able to find relevant sources and research the subject actively follows developments in the field, can present his/her position describe the technological process of creation evaluate the proposed options - select the optimal solution |
| teaching methods |
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| Knowledge |
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| Analysis of a work of art |
| Analysis of a work of art |
| Activities related to graphics and visual arts |
| Activities related to graphics and visual arts |
| Practice exercises |
| Practice exercises |
| Skills |
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| Activities related to graphics and visual arts |
| Activities related to graphics and visual arts |
| assessment methods |
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| Knowledge |
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| Analysis of a work of art |
| Analysis of a work of art |
| Background research |
| Background research |
| Preparation of a presentation |
| Preparation of a presentation |
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Recommended literature
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AMBROSE, Gavin a Paul HARRIS. Grafický design: designové myšlení. Brno : Computer Press, 2011. ISBN 9788025132456.
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AMBROSE, Gavin a Paul HARRIS. Grafický design: formát. Brno : Computer Press, 2011. ISBN 9788025129661.
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AMBROSE, Gavin a Paul HARRIS. Grafický design: tisk a dokončovací práce. Brno : Computer Press, 2011. ISBN 9788025129685.
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AMBROSE, Gavin a Paul HARRIS. Grafický design: typografie. Brno : Computer Press, 2010. ISBN 9788025129678.
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AMBROSE, Gavin a Paul HARRIS. Layout: velký průvodce grafickou úpravou. Brno : Computer Press, 2009. ISBN 9788025121658.
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BANN, David. Polygrafická příručka. Praha, Nakladatelství Slovart s.r.o., 2008. ISBN 9788073910297.
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BERAN, Vladimír a kolektiv. Typografický manuál. Praha: Kafka design, 2012.
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BHASKARAN, Lakshmi. Design publikací: vizuální komunikace tištěných médií. Praha, Nakladatelství Slovart s.r.o., 2007. ISBN 9788072099931.
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BLAŽEK, Filip. TYPO-KNIHA. Praha: UMPRUM, 2022. ISBN 978-80-88308-70-6.
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CAPLIN, Steve. 100 % Photoshop. Brno : Computer Press, 2012. ISBN 9788025137086.
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HASHIMOTO, Alan. Velká kniha digitální grafiky a designu. Brno : Computer Press, 2008. ISBN 9788025121665.
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KELBY, Scott. Digitální fotografie ve Photoshopu CS6. Brno : Computer Press, 2013. ISBN 9788025137932.
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KOČIČKA, Pavel a Filip BLAŽEK. Praktická typografie. Computer Press, 2004. ISBN 8025102327.
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LEA, Derek. Kreativní grafika: ilustrace, umělecké techniky a 3D kresby kombinující Photoshop s aplikacemi Illustrator, Poser, Painter, Cinema 4D a ZBrush. Brno : Computer Press, 2011. ISBN 978802513469.
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Timothy Samara. GRAFICKÝ DESIGN Základní pravidla a způsoby jejich porušování. Slovart, s. r. o. , Praha 2008, 2007. ISBN 978-80-7391-030-3.
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WIEDEMANN, Julius. The History of Graphic Design. Vol. 1, 1890?1959. Cologne, 2017.
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WIEDEMANN, Julius. The History of Graphic Design. Vol. 2, 1960-today. Cologne, 2018.
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