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Lecturer(s)
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Noga Pavel, prof. Mgr. A. ArtD.
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Course content
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1. What is graphic design? 2. What do graphic designers do? 3. What is the general idea of graphic design and how is it in professional practice? 4. Graphic design and advertising 5. Graphic design at the boundary of art 6. Graphic design and social projects 7.-8. Graphic design and information graphics 9. Issues of second literacy 10. Responsibility of the graphic designer 11. Important museum institutions dealing with graphic design collections 12. Professional journals and information channels on graphic design 13. Competitions and international graphic design shows
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Learning activities and teaching methods
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- Home preparation for classes
- 13 hours per semester
- Participation in classes
- 13 hours per semester
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| prerequisite |
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| Knowledge |
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| general cultural overview - e.g. interest in visual arts, literature, music, film, theatre, etc |
| general cultural overview - e.g. interest in visual arts, literature, music, film, theatre, etc |
| general cultural overview - e.g. interest in visual arts, literature, music, film, theatre, etc. |
| general cultural overview - e.g. interest in visual arts, literature, music, film, theatre, etc. |
| learning outcomes |
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| the student can explain the influence of technology on the historical development of graphic design the student perceives the boundary between graphic design and free art the student understands the social role of graphic design and the responsibility of the graphic designer the student can describe the role of information design in everyday life the student can explain the concept of visual identity |
| the student can explain the influence of technology on the historical development of graphic design the student perceives the boundary between graphic design and free art the student understands the social role of graphic design and the responsibility of the graphic designer the student can describe the role of information design in everyday life the student can explain the concept of visual identity |
| Skills |
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| The student is able to navigate in the field of Graphic Design The student finds connections between the historical development and the present in the field of graphic design The student is aware of the interdisciplinary connections between graphic design and related disciplines the student can discuss graphic design the student is able to present his/her views on graphic design in writing |
| The student is able to navigate in the field of Graphic Design The student finds connections between the historical development and the present in the field of graphic design The student is aware of the interdisciplinary connections between graphic design and related disciplines the student can discuss graphic design the student is able to present his/her views on graphic design in writing |
| teaching methods |
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| Knowledge |
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| Analysis of a work of art |
| Analysis of a work of art |
| Demonstration |
| Demonstration |
| Methods for working with texts (Textbook, book) |
| Methods for working with texts (Textbook, book) |
| Monologic (Exposition, lecture, briefing) |
| Monologic (Exposition, lecture, briefing) |
| assessment methods |
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| Analysis of a presentation given by the student |
| Analysis of a presentation given by the student |
| Analysis of seminar paper |
| Analysis of seminar paper |
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Recommended literature
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časopisy FONT a Designum. .
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Anna Gerber; Anna Lutz. Influences. A Lexicon of Contemporary Graphic design.. Berlin, 2006.
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Livingston, Alan. The Thames & Hudson dictionary of graphic design and designers. London ; New York, N.Y. : Thames & Hudson, 2003. ISBN 0-500-20353-9.
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Noga Pavel. Design na cestě. Ostrava: Ostravská univerzita v Ostravě, 2014. ISBN 978-80-7464-133-6.
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Poulin, Richard. Jazyk grafického designu. Slovart Praha. 2012.
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WIEDEMANN, Julius. The History of Graphic Design. Vol. 1, 1890?1959. Cologne, 2017.
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WIEDEMANN, Julius. The History of Graphic Design. Vol. 2, 1960-today. Cologne, 2018.
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