Course: Typeface and Typography 7

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Course title Typeface and Typography 7
Course code KAGD/PT7
Organizational form of instruction Lecture + Lesson
Level of course Master
Year of study not specified
Semester Summer
Number of ECTS credits 2
Language of instruction Czech
Status of course unspecified
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Lecturer(s)
  • Noga Pavel, prof. Mgr. A. ArtD.
  • Málek Matěj, Mgr. Ph.D.
Course content
1. Font as software 2. Font digitization: Adobe Illustrator, FontLab 7, Glyphs 3. Unicode, file formats, workspace, preferences 4. Importing vectors and .bmp 5. Vector construction 6. Vertical metrics 7. Gaps, kerning 8. Diacritics, punctuation, language support 9. Proofreading 10. OpenType functions 11. Generate .otf font 12. Font usage 13. Font marketing

Learning activities and teaching methods
  • Participation in classes - 24 hours per semester
  • Home preparation for classes - 24 hours per semester
prerequisite
Knowledge
orientation in the field of historical and contemporary type design, basic English for working with digital font creation software
orientation in the field of historical and contemporary type design, basic English for working with digital font creation software
Skills
scanner control, Bezier curves editing
scanner control, Bezier curves editing
learning outcomes
Knowledge
describe the workflow of font digitization explain the basics of working with digital font creation applications explain the concept of your font in relation to tradition and trends understand the current operation of small digital typefaces describe the marketing of a new font
describe the workflow of font digitization explain the basics of working with digital font creation applications explain the concept of your font in relation to tradition and trends understand the current operation of small digital typefaces describe the marketing of a new font
Skills
create a basic workflow for font design and digitization learn the basics of working with font digitizing software design a custom font for a project digitize an author's font use a font in graphic design
create a basic workflow for font design and digitization learn the basics of working with font digitizing software design a custom font for a project digitize an author's font use a font in graphic design
teaching methods
Knowledge
Dialogic (Discussion, conversation, brainstorming)
Dialogic (Discussion, conversation, brainstorming)
Monologic (Exposition, lecture, briefing)
Monologic (Exposition, lecture, briefing)
Skills
Dialogic (Discussion, conversation, brainstorming)
Dialogic (Discussion, conversation, brainstorming)
Practice exercises
Practice exercises
Activities related to graphics and visual arts
Activities related to graphics and visual arts
assessment methods
Knowledge
Analysis of creative works (Music, visual arts, literature)
Analysis of creative works (Music, visual arts, literature)
Recommended literature
  • BERAN, Vladimír. Aktualizovaný typografický manuál. Praha: Kafka design, 2016. ISBN 8090182402.
  • Blažek, Filip. Typokniha. UMPRUM Praha. 2020.
  • KOČIČKA, Pavel a Filip BLAŽEK. Praktická typografie. Computer Press, 2004. ISBN 8025102327.
  • Noordzij, Gerrit. The Stroke. Theory of Writing. Hyphen Press, 2006. ISBN 978-0907259305.
  • Sidun, Radek. Diakritický manuál. Vysoká škola uměleckoprůmyslová v Praze, 2021.
  • SMEIJERS, Fred. Counterpunch: making type in the sixteenth century, designing typefaces now. Hyphen Press, 1997. ISBN 10-0907259065.


Study plans that include the course
Faculty Study plan (Version) Category of Branch/Specialization Recommended year of study Recommended semester