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Lecturer(s)
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Vyoralová Jana, MgA. Ph.D.
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Course content
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1. - 3. Typography in 3d (materials, traditional and contemporary technologies, tactile) 4. - 5. Packaging technology (research, analysis, materials, technology, model, mock-up) 6. - 7. Combination of materials (properties of materials, exploration in real environment, material moodboard, pairing of materials) 8. - 10. Graphic design in space (exploration and analysis of materials in exteriors, architecture and typography, exhibitions, displays, wayfinding systems, economic materials, new sustainable and ecological materials, noble materials, perspex, glass, transparency, scenography) 11. - 13. graphic design in virtual environments (state exploration, fluid typography, text in VR, 3d typography in VR, surfaces, colour, shape lighting, space)
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Learning activities and teaching methods
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- Participation in classes
- 25 hours per semester
- Term paper
- 25 hours per semester
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| prerequisite |
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| Knowledge |
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| thinking about the given topic basic knowledge of the history of graphic design basic knowledge of visual communication the ability to create research on a given topic |
| thinking about the given topic basic knowledge of the history of graphic design basic knowledge of visual communication the ability to create research on a given topic |
| Skills |
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| application of visual communication to the given project ability to use graphics software creating research on the given topic ability to work on an individual project |
| application of visual communication to the given project ability to use graphics software creating research on the given topic ability to work on an individual project |
| learning outcomes |
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| Knowledge |
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| master the theoretical knowledge related to the issue of designing visual solutions can define the concepts of graphic design has an insight into the history of visual communication can analyze a problem related to visual communication |
| master the theoretical knowledge related to the issue of designing visual solutions can define the concepts of graphic design has an insight into the history of visual communication can analyze a problem related to visual communication |
| Skills |
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| can design his own graphic solution he orients himself in software intended for graphic works he orients himself in the issue of typography and knows how to use it orients itself to the issue of graphic design in space can design and produce their own product packaging |
| can design his own graphic solution he orients himself in software intended for graphic works he orients himself in the issue of typography and knows how to use it orients itself to the issue of graphic design in space can design and produce their own product packaging |
| teaching methods |
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| Knowledge |
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| Exercises on PC |
| Exercises on PC |
| Practice exercises |
| Practice exercises |
| Skills |
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| Activities related to graphics and visual arts |
| Activities related to graphics and visual arts |
| Individual work of students |
| Individual work of students |
| assessment methods |
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| Knowledge |
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| Background research |
| Background research |
| Analysis of creative works (Music, visual arts, literature) |
| Analysis of creative works (Music, visual arts, literature) |
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Recommended literature
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JEDLIČKA, Wendy. Packaging Sustainability: Tools, Systems and Strategies for Innovative Package Design. Wiley, 2008.
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M. Huebner, S. Ehmann, R. Klanten. Tactile: High Touch Visuals. Gestalten, 2007. ISBN 9783899552003.
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O'CONNOR, R. M. Wayfinding: The Science and Mystery of How Humans Navigate the World. St. Martin's Press, 2019. ISBN 9781925712759.
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Sven Ehmann. Tangible: High Touch Visuals. ISBN 978-3899552324.
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