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Lecturer(s)
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Course content
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Implementation process in graphic design Craftsman, author or producer? Graphic design politics 1 (social relations, communication, organisation of the job) Graphic design politics 2 (presentation of the job) Graphic design politics 3 (competitions, tenders) Graphic design methods 1 (workflow, brief, brainstorming, visualization, diagram) Graphic design methods 2 (analysis, design, selection, evaluation, prototype, test) Technology 1 (printing, colour management, pre-press, paper) Technology 2 (materials, 3D) Technology 3 (digital media) Technology 4 (model, mock-up) Graphic design economics 1 (strategy, jobs, agencies, collaboration, freelance) Graphic design economics 2 (calculations) Graphic design economics 3 (contract, copyright, terms, fee) Portfolio, social networks, personal workflow and production
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Learning activities and teaching methods
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- Participation in classes
- 13 hours per semester
- Preparation for course credit
- 37 hours per semester
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| prerequisite |
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| Knowledge |
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| orientation in current and historical production, social, economic processes related to graphic design |
| orientation in current and historical production, social, economic processes related to graphic design |
| Skills |
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| independent conceptual thinking, ability to analyse the situation |
| independent conceptual thinking, ability to analyse the situation |
| learning outcomes |
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| Knowledge |
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| realizační proces v grafickém designu |
| realizační proces v grafickém designu |
| autor nebo producent |
| autor nebo producent |
| metody produkce v grafickém designu |
| metody produkce v grafickém designu |
| vztahy v realizaci grafického designu |
| vztahy v realizaci grafického designu |
| ekonomika grafického designu |
| ekonomika grafického designu |
| implementation process in graphic design author or producer production methods in graphic design relationships in graphic design implementation economics of graphic design |
| implementation process in graphic design author or producer production methods in graphic design relationships in graphic design implementation economics of graphic design |
| Skills |
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| řídit proces realizace zakázky |
| řídit proces realizace zakázky |
| komunikovat s klientem a výrobou |
| komunikovat s klientem a výrobou |
| prezentovat úspěšně návrh |
| prezentovat úspěšně návrh |
| orientovat se v technologii výroby |
| orientovat se v technologii výroby |
| zvládnout ekonomickou stránku zakázky |
| zvládnout ekonomickou stránku zakázky |
| manage the process of order implementation communicate with the client and production present a successful design be familiar with production technology handle the economic side of the job |
| manage the process of order implementation communicate with the client and production present a successful design be familiar with production technology handle the economic side of the job |
| teaching methods |
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| Knowledge |
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| Individual work of students |
| Individual work of students |
| Work activities (Practical training) |
| Work activities (Practical training) |
| Skills |
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| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| Activities related to graphics and visual arts |
| Activities related to graphics and visual arts |
| assessment methods |
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| Knowledge |
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| Analysis of a presentation given by the student |
| Analysis of a presentation given by the student |
| Analysis of educational material |
| Analysis of educational material |
| Review |
| Review |
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Recommended literature
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Bourriaud, Nicolas. Postprodukce. Tranzit, 2004. ISBN 80-903452-0-4.
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Twemlow, Alice. What Is Graphic Design For?. RotoVision, 2006. ISBN 978-2940361076.
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