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Lecturer(s)
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Course content
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Electronic and digital publishing
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Learning activities and teaching methods
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Lecturing, Dialogic (Discussion, conversation, brainstorming), Practice exercises, Individual work of students, Educational trip
- Home preparation for classes
- 20 hours per semester
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| prerequisite |
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| Knowledge |
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| Knowledge of typography, color, printing, production and digital publishing |
| Knowledge of typography, color, printing, production and digital publishing |
| learning outcomes |
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| knows the design process (procedures, approaches, tools) of product design carry out research/research on a given issue analyse the problem. set project objectives design a solution for the project present the resulting design |
| knows the design process (procedures, approaches, tools) of product design carry out research/research on a given issue analyse the problem. set project objectives design a solution for the project present the resulting design |
| Skills |
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| actively follows the developments in the field, knows how to present his/her critical opinion describe the process of creating visual systems explain the concept of responsive design define visual style and visual design analyse the current state of the art propose alternatives/solution options |
| actively follows the developments in the field, knows how to present his/her critical opinion describe the process of creating visual systems explain the concept of responsive design define visual style and visual design analyse the current state of the art propose alternatives/solution options |
| teaching methods |
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| Knowledge |
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| Educational trip |
| Educational trip |
| Individual work of students |
| Individual work of students |
| Dialogic (Discussion, conversation, brainstorming) |
| Practice exercises |
| Lecturing |
| Lecturing |
| Practice exercises |
| Dialogic (Discussion, conversation, brainstorming) |
| assessment methods |
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| Essay |
| Essay |
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Recommended literature
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FASSATI, Tomáš. Gramatika praktické vizuální komunikace. Benešov, 2001. ISBN 8090314436.
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Gavin Ambrose/Paul Harris. Formát Grafický design. Computer Press, 2011. ISBN 978-80-251-2966-1.
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Gavin Ambrose/Paul Harris. Tisk a dokončující práce. Computer Press, 2011. ISBN 978-80-251-2968-5.
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Kolín, J. Produkce TV spotů v reklamní agentuře.
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Melvin L. Defleur, Sandra J. Ballová-Rokeachová. Teorie masové komunikace. Univerzita Karlova, Vydavatelství Karolinum. ISBN 80-7184-099-8.
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Michálek, Ondřej. Magie otisku. Vutium, 2016. ISBN 978-80-7391-.
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Starmer, Anna. Barevná Harmonie. Slovart, 2007. ISBN 978-80-7485-.
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Stránský, V. Produkce uměleckých pořadů.
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Tellis, G.J. Reklama a podpora prodeje. Praha: Grada, 2000.
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Vysekalová, Jitka. Psychologie reklamy : nové trendy a poznatky. 3., rozš. a aktualiz. vyd. Praha : Grada, 2007. ISBN 978-80-247-2196-5.
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