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Lecturer(s)
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Course content
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- 3D advertising object - Minor graphic projects (team cooperation with Faculty of Multimedia Communications) - Brand, logotype - Motion graphics - Own project
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Learning activities and teaching methods
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Activities related to graphics and visual arts, Practice exercises, Experience (self-experience), Individual work of students, Educational trip
- Participation in classes
- 52 hours per semester
- Preparation for examination
- 48 hours per semester
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| prerequisite |
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| Knowledge |
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| Creative thinking, ability to analyze and define a theme, working independently and in excellent technical quality. |
| Creative thinking, ability to analyze and define a theme, working independently and in excellent technical quality. |
| Skills |
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| interpret the assignment independently devise the methods used in the processing of the task set the objectives of the project know what is involved in the field of graphic design present the technologies and materials used in the assignment |
| interpret the assignment independently devise the methods used in the processing of the task set the objectives of the project know what is involved in the field of graphic design present the technologies and materials used in the assignment |
| learning outcomes |
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| Knowledge |
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| independently interpret assignments and create exploratory solutions describe the methods used in the processing of a task set project objectives list the ethical issues involved in the solution know what is involved in the field of graphic design justify the choice of technologies and materials used for the assignment |
| independently interpret assignments and create exploratory solutions describe the methods used in the processing of a task set project objectives list the ethical issues involved in the solution know what is involved in the field of graphic design justify the choice of technologies and materials used for the assignment |
| Skills |
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| knows the basic principles of visual communication describe the process of creating visual systems evaluate proposed options - select the optimal solution implement the design and present the project know quality examples of solutions within graphic design actively follows the developments in the field, can present his/her critical opinion |
| knows the basic principles of visual communication describe the process of creating visual systems evaluate proposed options - select the optimal solution implement the design and present the project know quality examples of solutions within graphic design actively follows the developments in the field, can present his/her critical opinion |
| teaching methods |
|---|
| Knowledge |
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| Individual work of students |
| Activities related to graphics and visual arts |
| Practice exercises |
| Practice exercises |
| Educational trip |
| Experience (self-experience) |
| Experience (self-experience) |
| Activities related to graphics and visual arts |
| Individual work of students |
| Educational trip |
| assessment methods |
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| Grade (Using a grade system) |
| Grade (Using a grade system) |
| Analysis of a work of art |
| Analysis of a work of art |
| Preparation of a presentation, giving a presentation |
| Preparation of a presentation, giving a presentation |
| Analysis of the student's portfolio |
| Analysis of the student's portfolio |
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Recommended literature
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Časopisy Font, Graphis, Design Digest, Pixel, Grafické noviny, knihy Typografický manuál.
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Dějiny grafického designu a pod.
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V knihovně FMK je dostatek literatury ke studiu v oboru grafického designu.
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web stránky na téma grafický design.
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Meggs, Philip,B. A HISTORY OF GRAPHIC DESIGN. 198-. ISBN 0-471-29.
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Mollerup, Per. MARKS OF EXCELLENCE. ISBN 0-7148-38381.
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WORLD TRADEMARKS. 100 YRS, 1. díl. ISBN 1-888001-08-9.
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WORLD TRADEMARKS. 100 YRS, 2. díl. ISBN 1-888001-09-7.
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