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Lecturer(s)
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Chorý Ondřej, M. A. Ph.D.
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Course content
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The course develops the ability to use type and typography in graphic design, both in studio experimental projects and in assignments with real clients. Other topics include graphic design in 3D. Type and typography in print and digital environments Publication design (book, edition, magazine) Ephemera (print and digital, flyer, typographic poster) Economic publications (samizdat, fanzine, handicraft) Graphic design and 3D Packaging, models, staging Materials
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Learning activities and teaching methods
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- Participation in classes
- 52 hours per semester
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| prerequisite |
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| Knowledge |
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| use the knowledge gained from previous semesters of graphic design studies |
| use the knowledge gained from previous semesters of graphic design studies |
| Skills |
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| apply acquired skills from previous semesters of study |
| apply acquired skills from previous semesters of study |
| learning outcomes |
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| Knowledge |
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| describe the basic parameters of typography: format, font, typeface, typesetting |
| describe the basic parameters of typography: format, font, typeface, typesetting |
| describe the structure of a book, magazine, publication |
| describe the structure of a book, magazine, publication |
| identify the visual and content hierarchy of a publication |
| identify the visual and content hierarchy of a publication |
| explain the design principles of wayfinding systems |
| explain the design principles of wayfinding systems |
| describe the differences between graphic design for print and digital environments |
| describe the differences between graphic design for print and digital environments |
| Skills |
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| create a concept and design of a publication |
| create a concept and design of a publication |
| design a wayfinding system |
| design a wayfinding system |
| design a packaging system |
| design a packaging system |
| produce a mock-up, model, prototype, check functionality |
| produce a mock-up, model, prototype, check functionality |
| present and prove the design |
| present and prove the design |
| teaching methods |
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| Knowledge |
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| Practice exercises |
| Practice exercises |
| Monologic (Exposition, lecture, briefing) |
| Monologic (Exposition, lecture, briefing) |
| Skills |
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| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| Practice exercises |
| Practice exercises |
| assessment methods |
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| Knowledge |
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| Analysis of creative works (Music, visual arts, literature) |
| Analysis of creative works (Music, visual arts, literature) |
| Grade (Using a grade system) |
| Grade (Using a grade system) |
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Recommended literature
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Ambrose, Gavin. Layout : velký průvodce grafickou úpravou. Vyd. 1. Brno : Computer Press, 2009. ISBN 978-80-251-2165-8.
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Kocman, Jiří Hynek. Médium papír. Vyd. 2. Brno : Vutium, 2004. ISBN 8021426268.
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M. Huebner, S. Ehmann, R. Klanten. Tactile: High Touch Visuals. Gestalten, 2007. ISBN 9783899552003.
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Macháň, Josef. Obalová technika. Část I.. VOŠ obalové techniky a Střední škola, Štětí, 1999. ISBN 8090254012.
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