|
Lecturer(s)
|
-
Vyoralová Jana, MgA. Ph.D.
|
|
Course content
|
Logo, logotype Visual style, visual identity Flexible visual style Visual style as a system Corporate style Event visual style Wayfinding systems Space navigation Exposition, exhibition Typography and graphics applied in materials Font and environment (outdoor, city, landscape) Type in architecture
|
|
Learning activities and teaching methods
|
- Educational trip
- 2 hours per semester
- Participation in classes
- 48 hours per semester
- Home preparation for classes
- 50 hours per semester
|
| prerequisite |
|---|
| Knowledge |
|---|
| can use the knowledge gained from the first two semesters of studying graphic design knows what steps are necessary to achieve a good design can analyze design issues sounds like quality examples in solutions within graphic and design |
| can use the knowledge gained from the first two semesters of studying graphic design knows what steps are necessary to achieve a good design can analyze design issues sounds like quality examples in solutions within graphic and design |
| Skills |
|---|
| apply the acquired skills from previous prerequisite semesters of study can carry out research on the given issue can conduct research in the given issue can define project goals can design creative solutions using the necessary software can present the resulting design |
| apply the acquired skills from previous prerequisite semesters of study can carry out research on the given issue can conduct research in the given issue can define project goals can design creative solutions using the necessary software can present the resulting design |
| learning outcomes |
|---|
| Knowledge |
|---|
| he orients himself in graphic design he orients himself in the issues and concepts of digital design can conduct research on a given topic defines key terms in the field of visual communication |
| he orients himself in graphic design he orients himself in the issues and concepts of digital design can conduct research on a given topic defines key terms in the field of visual communication |
| Skills |
|---|
| design logo, logotype, graphic branding |
| design logo, logotype, graphic branding |
| use typography functionally |
| use typography functionally |
| work with colours in graphic design |
| work with colours in graphic design |
| create a main visual motif |
| create a main visual motif |
| design a visual style system |
| design a visual style system |
| teaching methods |
|---|
| Knowledge |
|---|
| Activities related to graphics and visual arts |
| Activities related to graphics and visual arts |
| Skills |
|---|
| Activities related to graphics and visual arts |
| Activities related to graphics and visual arts |
| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| Practice exercises |
| Practice exercises |
| Individual work of students |
| Individual work of students |
| assessment methods |
|---|
| Knowledge |
|---|
| Analysis of creative works (Music, visual arts, literature) |
| Analysis of creative works (Music, visual arts, literature) |
| Analysis of a presentation given by the student |
| Analysis of a presentation given by the student |
| Grade (Using a grade system) |
| Grade (Using a grade system) |
|
Recommended literature
|
-
Donald A. Norman. Design pro každý den. Praha, 2010. ISBN 978-80-7363-314-1.
-
Ellen Lupton. Design Is Storytelling. Cooper Hewitt, Smithsonian Design Museum. 2017.
-
Lorenz, Martin. Flexible Visual Systems. Slanted Publishers, 2021. ISBN 978-3948440305.
-
Olins, Wally. Brand new: nová podoba značek. Praha: Slovart, 2016. ISBN 9788075290472.
-
Olins, Wally. Corporate identity : making business strategy visible through design. London : Thames & Hudson, 1989. ISBN 0-500-27808-3.
|