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Lecturer(s)
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Course content
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- Drawing as a manual - Redesign of a selected graphic subject - Brand - Logotype for a selected subject - Poster, invitation
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Learning activities and teaching methods
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Projection (static, dynamic), Activities related to graphics and visual arts, Practice exercises, Analysis of a presentation, Experience (self-experience), Individual work of students, Educational trip
- Participation in classes
- 52 hours per semester
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| prerequisite |
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| Knowledge |
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| Students have mastered the following skills: symbols and stylization in drawing, typographic and image composition (brand, logotype, layout of simple printed materials) and tasks related to the application of type and images in individual categories of graphic design. |
| Students have mastered the following skills: symbols and stylization in drawing, typographic and image composition (brand, logotype, layout of simple printed materials) and tasks related to the application of type and images in individual categories of graphic design. |
| learning outcomes |
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| knows what is graphic design, pictogram, logo, typography knows the basic principles of visual communication understands the rules of graphic design knows the steps necessary to achieve a good design knows the historical development of graphic design |
| knows what is graphic design, pictogram, logo, typography knows the basic principles of visual communication understands the rules of graphic design knows the steps necessary to achieve a good design knows the historical development of graphic design |
| Skills |
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| can explain important concepts and principles of graphic design describe the process of creating visual systems define visual style and visual design know the processes, procedures, approaches and tools in design implement graphic design |
| can explain important concepts and principles of graphic design describe the process of creating visual systems define visual style and visual design know the processes, procedures, approaches and tools in design implement graphic design |
| teaching methods |
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| Knowledge |
|---|
| Individual work of students |
| Analysis of a presentation |
| Analysis of a presentation |
| Experience (self-experience) |
| Experience (self-experience) |
| Educational trip |
| Educational trip |
| Individual work of students |
| Projection (static, dynamic) |
| Projection (static, dynamic) |
| Activities related to graphics and visual arts |
| Activities related to graphics and visual arts |
| Practice exercises |
| Practice exercises |
| assessment methods |
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| Analysis of creative works (Music, visual arts, literature) |
| Grade (Using a grade system) |
| Grade (Using a grade system) |
| Analysis of a work of art |
| Analysis of a work of art |
| Analysis of a presentation given by the student |
| Analysis of a presentation given by the student |
| Analysis of creative works (Music, visual arts, literature) |
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Recommended literature
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BERAN, Vladimír a kolektiv. Typografický manuál. Praha: Kafka design, 2021.
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Bhaskaranová, Lakshmi. Design publikací. Alias Press, 2007. ISBN 978-80-7209-993-1.
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Brousil, Tomáš a Dočekalová Petra. TYPO 9010978-80-906019-5-6. 2015. ISBN 978-80-906019-5-6.
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Dusong JeanLuc, Siegwartová Fabiene. Od olova k počítačům. Svojtka a Vašut, 1997. ISBN 80-7180-296-4.
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FASSATI, Tomáš. Gramatika praktické vizuální komunikace. Benešov, 2001. ISBN 8090314436.
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Gavin Ambrose/Paul Harris. DESIGNOVÉ MYŠLENÍ. Computer Press, 2011. ISBN 978-80-251-3245-6.
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Gavin Ambrose/Paul Harris. Formát Grafický design. Computer Press, 2011. ISBN 978-80-251-2966-1.
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Gavin Ambrose/Paul Harris. LAYOUT, VELKÝ PRŮVODCE GRAFICKOU ÚPRAVOU. Computer Press, 2011. ISBN 978-80-251-2165-8.
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Gavin Ambrose/Paul Harris. Tisk a dokončující práce. Computer Press, 2011. ISBN 978-80-251-2968-5.
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KOČIČKA, Pavel a Filip BLAŽEK. Praktická typografie. Computer Press, 2004. ISBN 8025102327.
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MEGGS, B. Philip; PURVIS, W. Alston. History of Graphic design. New Jersey: John Wiley & Sons, 2016. ISBN 9781118772058.
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Michálek, Ondřej. Magie otisku. Vutium, 2016. ISBN 978-80-7391-.
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Noga, Pavel. Dějiny grafického designu II.. Ostrava, 2013.
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Noga, Pavel. Dějiny grafického designu I.. Ostrava, 2012.
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Saltz, Ina. Základy typografie. Slovart, 2010. ISBN 978-80-7391-404-2.
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Starmer, Anna. Barevná Harmonie. Slovart, 2007. ISBN 978-80-7485-.
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WIEDEMANN, Julius. The History of Graphic Design. Vol. 1, 1890?1959. Cologne, 2017.
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WIEDEMANN, Julius. The History of Graphic Design. Vol. 2, 1960-today. Cologne, 2018.
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Zdeno Kolesár. Kapitoly z dejin designu.
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