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Lecturer(s)
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Noga Pavel, prof. Mgr. A. ArtD.
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Course content
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1. - 9. Personalities and trends in world graphic design 2000-2020 10. Professional journals and information channels on graphic design 11. Contemporary theoretical texts on graphic design 12.-13. Controversies on contemporary graphic design
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Learning activities and teaching methods
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- Home preparation for classes
- 13 hours per semester
- Participation in classes
- 13 hours per semester
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| prerequisite |
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| Knowledge |
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| general cultural overview - e.g. interest in visual arts, literature, music, film, theatre, etc. |
| general cultural overview - e.g. interest in visual arts, literature, music, film, theatre, etc. |
| learning outcomes |
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| - list print and internet sources containing interesting graphic design projects - can search for papers from professional conferences on graphic design - can define typical examples of client briefs in graphic design - can describe current trends in graphic design - explain his/her own opinion on different approaches to thinking and the use of technology in graphic design |
| - list print and internet sources containing interesting graphic design projects - can search for papers from professional conferences on graphic design - can define typical examples of client briefs in graphic design - can describe current trends in graphic design - explain his/her own opinion on different approaches to thinking and the use of technology in graphic design |
| Skills |
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| - create the research needed to start creative design work - distinguishes between good and poor quality design - analyses the possibilities of different technologies with regard to their suitability for the task at hand - be able to write a defence of their ideas and practical solutions to an assignment - chooses assignments with an awareness of the responsibilities of a graphic designer |
| - create the research needed to start creative design work - distinguishes between good and poor quality design - analyses the possibilities of different technologies with regard to their suitability for the task at hand - be able to write a defence of their ideas and practical solutions to an assignment - chooses assignments with an awareness of the responsibilities of a graphic designer |
| teaching methods |
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| Knowledge |
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| Monologic (Exposition, lecture, briefing) |
| Monologic (Exposition, lecture, briefing) |
| Analysis of a work of art |
| Analysis of a work of art |
| Skills |
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| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| Methods for working with texts (Textbook, book) |
| Methods for working with texts (Textbook, book) |
| assessment methods |
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| Knowledge |
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| Analysis of seminar paper |
| Analysis of seminar paper |
| Analysis of a presentation given by the student |
| Analysis of a presentation given by the student |
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Recommended literature
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časopisy, např. FONT, Designum, Slanted, Eye, PRINT Magazine, Creative Review, IdN. .
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ARMSTRONG, Helen. Graphic Design Theory. Readings from the Field. New York: Princenton Architectural Press, 2009. ISBN 978-1-56898-772-9.
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Bosák Petr, Jansa Robert a kolektiv. Proto. Grafický design a současné umění. Praha: tranzit.cz, 2013. ISBN 978-80-87259-22-1.
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WIEDEMANN, Julius. The History of Graphic Design. Vol. 2, 1960-today. Cologne, 2018.
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