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Lecturer(s)
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Noga Pavel, prof. Mgr. A. ArtD.
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Course content
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- focus on current trends in the field, - issues of the influence of technological and software development on the creative processes and self-realization of the designer, - basic parameters and definitions of visual communication - the issue of visual literacy - personalities: Otto Neurath, Henry Dreyfuss, Gerd Arntz, Ladislav Sutnar, Charles Bliss, Miroslav Klivar, Otl Aicher, Ladislav Kessner, Tufte, Mc Luhan, Elkins, etc.
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Learning activities and teaching methods
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Dialogic (Discussion, conversation, brainstorming)
- Participation in classes
- 12 hours per semester
- Home preparation for classes
- 12 hours per semester
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| prerequisite |
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| Knowledge |
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| Knowledge of theoretical studies of visual communications and ability to implement it into the structure of the dissertation thesis. |
| Knowledge of theoretical studies of visual communications and ability to implement it into the structure of the dissertation thesis. |
| learning outcomes |
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| - the student can list what visual communication is - the student can explain how writing and infographics work in public space - the student can describe how dynamic and static visual identity works - the student explains the principle of legibility and comprehensibility of visual symbols - the student understands the differences in types and types of fonts with regard to their use in visual communication |
| - the student can list what visual communication is - the student can explain how writing and infographics work in public space - the student can describe how dynamic and static visual identity works - the student explains the principle of legibility and comprehensibility of visual symbols - the student understands the differences in types and types of fonts with regard to their use in visual communication |
| Skills |
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| - the student takes critical positions and formulates theoretical concepts for the implementation of projects in the field of visual communication - the student can analyse existing visual identities of cultural institutions or events - the student can create a brief for a graphic designer to work on a visual identity - the student distinguishes visual symbols according to legibility and comprehensibility - the student can choose fonts according to type or type with regard to their use in visual communication |
| - the student takes critical positions and formulates theoretical concepts for the implementation of projects in the field of visual communication - the student can analyse existing visual identities of cultural institutions or events - the student can create a brief for a graphic designer to work on a visual identity - the student distinguishes visual symbols according to legibility and comprehensibility - the student can choose fonts according to type or type with regard to their use in visual communication |
| teaching methods |
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| Knowledge |
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| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| Monologic (Exposition, lecture, briefing) |
| Monologic (Exposition, lecture, briefing) |
| Skills |
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| Analysis of a work of art |
| Analysis of a work of art |
| assessment methods |
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| Knowledge |
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| Grade (Using a grade system) |
| Grade (Using a grade system) |
| Analysis of seminar paper |
| Analysis of seminar paper |
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Recommended literature
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Možnosti vizuálních studií : obrazy, texty, interpretace. 1. vyd. Brno : Společnost pro odbornou literaturu - Barrister & Principal : Masarykova univerzita, Filozofic, 2007. ISBN 978-80-87029-26-8.
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Bergström, Bo. Essentials of visual communication. London : Laurence King, 2008. ISBN 978-1-85669-577-0.
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Eco, Umberto. Meze interpretace. 1. české vyd. Praha : Karolinum, 2004. ISBN 80-246-0740-9.
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Jacques Aumont. Obraz. Akademie múzických umění v Praze, 2005. ISBN 80-7331-045-7.
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KESSNER, Ladislav, ml. Muzeum umění v digitální době. Vnímání obrazů a prožitek umění v soudobé společnosti. Praha: Argo a Národní galerie, 2000. ISBN 80-7035-155-1.
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KESSNER, Ladislav. Vizuální teorie. Současné angloamerické myšlení o výtvarných dílech. Jinočany: H+H, 2005. ISBN 80-7319-054-0.
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KRESS, Gunter. Literacy in the New Media Age. New York: Routledge, 2003.
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McLUHAN, Marshall. Člověk, media a elektronická kultura. Brno Jota, 2008. ISBN 978-80-7217-128-6.
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Meško, Dušan. Akademická příručka. České, upr. vyd. Martin : Osveta, 2006. ISBN 80-8063-219-7.
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Postman, Neil. Ubavit se k smrti. Veřejná komunikace ve věku zábavy. Praha : Mladá fronta, 1999.
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POSTMAN, Neil. Ubavit se k smrti. Praha Mladá fronta, 1999. ISBN 80-204-0747-2.
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SCRUTON, Roger. Estetické porozumění. Eseje o filozofii, umění a kultuře. Brno: Barrister+Principal, 2005. ISBN 80-85947-92-7.
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STUNKEN Marita, CARTWRIGHT Lisa. Studia vizuální kultury. Praha, Portál, 2009. ISBN 978-80-7367-556-1.
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Tufte, Edward R. Beautiful evidence. Cheshire : Graphics Press, 2006. ISBN 0-9613921-7-7.
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TUFTE, Edward Rolf. Visual Literacy. New York: Routledge, 2008. ISBN 978-0-415-95811-0.
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