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Lecturer(s)
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Dosoudilová Jana, MgA.
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Vyoralová Jana, MgA. Ph.D.
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Course content
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1. - 2. Developing practical skills in GD 3. - 4. Work on a given task in the field of Corporate Design (logo, logomanual) 5. - 6. Work on an assignment in the field of posters with a social theme 7. - 8. Work in the field of labels, packaging in relation to sustainable design 9. - 10. Creating more complex graphic designs (e.g. calendar) 11. - 12. Creating designs using type and typographic solutions 13. Solving tasks and their outputs in print and digital form
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Learning activities and teaching methods
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- Participation in classes
- 52 hours per semester
- Preparation for examination
- 30 hours per semester
- Preparation for course credit
- 20 hours per semester
- Home preparation for classes
- 50 hours per semester
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| prerequisite |
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| Knowledge |
|---|
| develop critical thinking conceptually develop a given topic prepare and defend a thesis on a given topic prepare a presentation of their work defend their work in front of teachers and colleagues |
| develop critical thinking conceptually develop a given topic prepare and defend a thesis on a given topic prepare a presentation of their work defend their work in front of teachers and colleagues |
| Skills |
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| dokáže stylizovat pracovat s kompozicí písma a obrazu plní úkoly související s aplikací písma a obrazu v jednotlivých kategoriích grafického designu seznámit se s širším kontextem tvorby v designu připravit prezentaci svých dosažených výsledků |
| dokáže stylizovat pracovat s kompozicí písma a obrazu plní úkoly související s aplikací písma a obrazu v jednotlivých kategoriích grafického designu seznámit se s širším kontextem tvorby v designu připravit prezentaci svých dosažených výsledků |
| learning outcomes |
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| Knowledge |
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| knows what is graphic design, pictogram, logo, typography knows the basic principles of visual communication understands the rules of graphic design knows the steps necessary to achieve a good design knows the historical development of graphic design |
| knows what is graphic design, pictogram, logo, typography knows the basic principles of visual communication understands the rules of graphic design knows the steps necessary to achieve a good design knows the historical development of graphic design |
| Skills |
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| can explain important concepts and principles of graphic design describe the process of creating visual systems define visual style and visual design know the processes, procedures, approaches and tools in design implement graphic design |
| can explain important concepts and principles of graphic design describe the process of creating visual systems define visual style and visual design know the processes, procedures, approaches and tools in design implement graphic design |
| teaching methods |
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| Knowledge |
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| Analysis of a presentation |
| Analysis of a presentation |
| Activities related to graphics and visual arts |
| Activities related to graphics and visual arts |
| Self-reflection |
| Self-reflection |
| Skills |
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| Analysis of a work of art |
| Analysis of a work of art |
| Activities related to graphics and visual arts |
| Activities related to graphics and visual arts |
| Self-reflection |
| Self-reflection |
| assessment methods |
|---|
| Knowledge |
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| Analysis of a work of art |
| Analysis of a work of art |
| Analysis of creative works (Music, visual arts, literature) |
| Analysis of creative works (Music, visual arts, literature) |
| Preparation of a presentation |
| Preparation of a presentation |
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Recommended literature
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BERAN, Vladimír a kolektiv. Typografický manuál. Praha: Kafka design, 2012.
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Blažek, F., Kočička, P. Praktická typografie. Brno : Computer Press, 2004.
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BLAŽEK, Filip. TYPO-KNIHA. Praha: UMPRUM, 2022. ISBN 978-80-88308-70-6.
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Fassati, T. a kol. Gramatika vizuální komunikace. Benešov: Muzeum umění v Benešově, 2001. ISBN 80-903144-3-0.
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MEGGS, B. Philip; PURVIS, W. Alston. History of Graphic design. New Jersey: John Wiley & Sons, 2016. ISBN 9781118772058.
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Müller Jens, Wiedemann Julius. Graphic design. Vol. 2 1960-today. Köln: Taschen, 2018. ISBN 978-3-8365-7037-4.
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Noga, Pavel. Dějiny grafického designu II.. Ostrava, 2013.
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Noga, Pavel. Dějiny grafického designu I.. Ostrava, 2012.
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Noga Pavel. Design na cestě. Ostrava: Ostravská univerzita v Ostravě, 2014. ISBN 978-80-7464-133-6.
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Noga Pavel. Od designu k designu. Brno: Masarykova univerzita, 2019. ISBN 978-80-210-9273-0.
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Noga, Pavel. Typoplakát. Masarykova univerzita. 2015.
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Samara, Timothy. Grafický design : základní pravidla a způsoby jejich porušování. V Praze : Slovart, 2008. ISBN 978-80-7391-030-3.
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WIEDEMANN, Julius. The History of Graphic Design. Vol. 1, 1890?1959. Cologne, 2017.
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Zdeno Kolesár. Kapitoly s dejín grafického designu. Slovenské centrum dizajnu Bratislava 2006, 2006. ISBN 80-968658-5-4.
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