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Lecturer(s)
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Dosoudilová Jana, MgA.
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Vyoralová Jana, MgA. Ph.D.
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Course content
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1. - 3. Demonstration of basic skills and principles in GD 4. Colours, principles and applications in GD 5. Morphology and composition in painting 6. Stylization with its principles 7. Pictograms and their functions 8. - 9. Logo, meaning and creation 10. The use of logos in visual identity 11. Basic use of fonts in GD 12. Work on assignments and its solution within the studio 13. Solving the assignment and its output in print and digital form
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Learning activities and teaching methods
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- Home preparation for classes
- 30 hours per semester
- Preparation for course credit
- 20 hours per semester
- Participation in classes
- 52 hours per semester
- Preparation for examination
- 20 hours per semester
- Term paper
- 30 hours per semester
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| prerequisite |
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| Knowledge |
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| critical thinking use available technologies seeking independent expression define process in graphic design to implement and defend an idea |
| critical thinking use available technologies seeking independent expression define process in graphic design to implement and defend an idea |
| Skills |
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| develop critical thinking conceptually develop a given topic prepare and defend a thesis on a given topic prepare a presentation of their work defend their work in front of teachers and colleagues |
| develop critical thinking conceptually develop a given topic prepare and defend a thesis on a given topic prepare a presentation of their work defend their work in front of teachers and colleagues |
| learning outcomes |
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| Knowledge |
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| knows what is graphic design, stylization, pictogram, logo, knows the basic principles of visual communication understands the basic rules of graphic design knows the basic principles necessary to achieve a good design knows the basics of the historical development of graphic design |
| knows what is graphic design, stylization, pictogram, logo, knows the basic principles of visual communication understands the basic rules of graphic design knows the basic principles necessary to achieve a good design knows the basics of the historical development of graphic design |
| Skills |
|---|
| can explain the basic concepts and principles of graphic design describe the basic process of creating visual systems define visual style and visual design know the basic processes, procedures, approaches and tools in design realise a simple graphic design |
| can explain the basic concepts and principles of graphic design describe the basic process of creating visual systems define visual style and visual design know the basic processes, procedures, approaches and tools in design realise a simple graphic design |
| teaching methods |
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| Knowledge |
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| Analysis of a presentation |
| Analysis of a presentation |
| Analysis of a work of art |
| Analysis of a work of art |
| Activities related to graphics and visual arts |
| Activities related to graphics and visual arts |
| Skills |
|---|
| Analysis of a work of art |
| Analysis of a work of art |
| Activities related to graphics and visual arts |
| Activities related to graphics and visual arts |
| Experience (self-experience) |
| Experience (self-experience) |
| Self-reflection |
| Self-reflection |
| assessment methods |
|---|
| Knowledge |
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| Analysis of a work of art |
| Analysis of a work of art |
| Analysis of creative works (Music, visual arts, literature) |
| Analysis of creative works (Music, visual arts, literature) |
| Preparation of a presentation |
| Preparation of a presentation |
| Grade (Using a grade system) |
| Grade (Using a grade system) |
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Recommended literature
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BERAN, Vladimír a kolektiv. Typografický manuál. Praha: Kafka design, 2012.
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Blažek, F., Kočička, P. Praktická typografie. Brno : Computer Press, 2004.
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BLAŽEK, Filip. TYPO-KNIHA. Praha: UMPRUM, 2022. ISBN 978-80-88308-70-6.
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Fassati, T. a kol. Gramatika vizuální komunikace. Benešov: Muzeum umění v Benešově, 2001. ISBN 80-903144-3-0.
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MEGGS, B. Philip; PURVIS, W. Alston. History of Graphic design. New Jersey: John Wiley & Sons, 2016. ISBN 9781118772058.
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Müller Jens, Wiedemann Julius. Graphic design. Vol. 2 1960-today. Köln: Taschen, 2018. ISBN 978-3-8365-7037-4.
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Noga, Pavel. Dějiny grafického designu II.. Ostrava, 2013.
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Noga, Pavel. Dějiny grafického designu I.. Ostrava, 2012.
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Noga Pavel. Design na cestě. Ostrava: Ostravská univerzita v Ostravě, 2014. ISBN 978-80-7464-133-6.
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Noga Pavel. Od designu k designu. Brno: Masarykova univerzita, 2019. ISBN 978-80-210-9273-0.
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Noga, Pavel. Typoplakát. Masarykova univerzita. 2015.
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Samara, Timothy. Grafický design : základní pravidla a způsoby jejich porušování. V Praze : Slovart, 2008. ISBN 978-80-7391-030-3.
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WIEDEMANN, Julius. The History of Graphic Design. Vol. 1, 1890?1959. Cologne, 2017.
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Zdeno Kolesár. Kapitoly s dejín grafického designu. Slovenské centrum dizajnu Bratislava 2006, 2006. ISBN 80-968658-5-4.
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